Marketing Chapter 8

If I am a hairdresser, my service involves which channel members?

Ownership is when a channel member buys merchandise from you, reliving you of all association with it from that point forward.

Which one of the following describes this situation: I am a producer and I have a large quantity of polka dot dresses to sell this year. I have too many to store, so I need to sell them to a warehouse who has the room for this amount of product. There, they can Break Bulk and Sort through the different varieties.

If I am producing products in Alberta, and I want to sell products in New Brunswick, I would want to distribute product as close as possible o the retailers. This is one of the Four Utilities; Place. I should have my distribution centre located in [blank_start]Nova Scotia[blank_end].

My Job as an intermediary and channel member is to obtain a large amount of product, to break it down and sort it. I am a Wholesaler.

Brokers take the product and sell it to the next partner in the supply chain.

Retailers buy products from wholesalers, agents or distributors. Then, they sell the product to the consumer.

A Direct Channel involves:

The overall picture of what a channel could like is: Producer, Agent/Broker, Wholesaler/Distributor, Retailer, Consumer.

Large retailers like Wal-mart and Target do this so they can buy manufactured products and store/distribute them to their own retailer locations. Cutting out the middle man. This is called:

I’m Domino’s Pizza and I send you a 50% off our new thin crust pizza. This is an example of Push Strategy.

I am a distributor, and I decide to sell my product to everyone who will sell it. This is called ________ distribution.

I sell backpacks with speakers to The Source and to no one else. What kind of distribution do I have?

Channel leaders usually have Channel Power. They call all the shots and usually get what they want.

If I am a distributor and I am having problems with the retailer I sell to. This is called:

Backward Integration is when a company starts near the end of the channel and works their way back. Like a retailer company buying a manufacturing plant.