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Marketing

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Masters Degree MBA Quiz on Marketing, created by Clair Hat on 08/01/2016.
Clair Hat
Quiz by Clair Hat, updated more than 1 year ago
Clair Hat
Created by Clair Hat over 9 years ago
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Resource summary

Question 1

Question
________________________ is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
Answer
  • Marketing
  • Production
  • Supply
  • Logistics

Question 2

Question
Which of the following elements get marketed?
Answer
  • Goods
  • Services
  • Information
  • All of the options

Question 3

Question
__________________ means the form that a human need takes as shaped by culture and individual personality.
Answer
  • Demand
  • Satisfaction
  • Want
  • Values

Question 4

Question
A ___________________________ markets the work it does or the cause it supports, instead of a product or service.
Answer
  • Profit Organisation
  • Non-profit Organisation
  • Public Limited Company
  • Private Limited Company

Question 5

Question
Which of he Marketing Mix "P's" function is Advertising, Personal Selling and Publicity?
Answer
  • Promotion
  • Product
  • Place
  • Price

Question 6

Question
The Marketing Mix - 'Place' - puts emphasis on which of the following examples?
Answer
  • Luxury Motor Vehicles, Tailor-made holidays
  • Convenience Stores, Coffee Shops
  • Soap Powders, Furniture Retailers
  • Discount Supermarkets, Low cost airlines

Question 7

Question
Metal, wood, and hard plastics are examples of _____________________________
Answer
  • Perishable goods
  • Non-durable goods
  • Durable goods
  • Intangible goods

Question 8

Question
Select the example showing Owned Goods services.
Answer
  • Leasing auto, hotel room, office space, wedding items
  • Personal advice, tutor, legal, accounting
  • Consultancy services
  • Auto or computer repairs, lawn care, home care

Question 9

Question
Enduring and complex relation exists in ____________________
Answer
  • B2B
  • B2C
  • MLM
  • Selling through intermediaries

Question 10

Question
Which of the following is a Micro-environmental factor?
Answer
  • Demographic
  • Supplier
  • Economic
  • Political

Question 11

Question
_________________ possess the nature of Positive and External , under SWOT Analysis.
Answer
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Question 12

Question
Other than Manufacturer and Consumer, who is missing under Single Intermediary Channel?
Answer
  • Supplier
  • Government
  • Logistics Company
  • Retailer

Question 13

Question
_________________ is not an Intermediaries type.
Answer
  • Manufacturer
  • Resellers
  • Physical distribution firms
  • Marketing services agencies

Question 14

Question
Direct Competitors are defined as _________________________________________.
Answer
  • Services or products that may appear at some point in the future, either as direct or indirect competitors.
  • Businesses that offer similar services and products to you.
  • No matter what kind of business you are in, you are trying to sell something to someone.
  • Alternatives available to the consumers, that provide the same fundamental solution to the consumers' needs as yours does.

Question 15

Question
Find the Secondary Stakeholder from the following:
Answer
  • Shareholders (Owners)
  • Employees
  • Regulatory Bodies
  • Customers

Question 16

Question
_______________________ consists of factors that affect consumer purchasing power and spending patterns.
Answer
  • Political analysis
  • Socio-cultural analysis
  • Legal analysis
  • Economic analysis

Question 17

Question
________________________ is not a factor impacting the Natural environment.
Answer
  • Surplus of raw materials
  • Increased pollution
  • Increased government intervention
  • Environmentally sustainable strategies

Question 18

Question
_________________________________ is a Stage 1 of Marketing Planning Process.
Answer
  • Conduct a marketing audit.
  • Analyse and understand the corporate mission and objectives.
  • Develop marketing objectives.
  • Develop marketing strategies.

Question 19

Question
Which of the following is a 'pre-final' Phase of the Marketing Planning Process?
Answer
  • Where are we now?
  • Where could we be?
  • How do we get there?
  • Are we getting there?

Question 20

Question
_______________________ is a strategy of a Marketing Audit.
Answer
  • Build core competencies
  • Add customer value
  • Use the 4 P's to satisfy customer wants and needs
  • Use tools like SWOT, PEST (PESTLE) and Porter's 5 Forces Model

Question 21

Question
_______________ is a map to adding customer value (and getting value for the customer).
Answer
  • Marketing Plan
  • Strategic Plan
  • Production Plan
  • Corporate Strategies

Question 22

Question
Corporate Strategy focuses on _____________________________.
Answer
  • Creating customer value
  • Creating shareholders value
  • Creating suppliers value
  • Creating employees value

Question 23

Question
Implementing and executing the strategy is _____________________ of a corporate strategy development process.
Answer
  • Phase 2
  • Phase 3
  • Phase 4
  • Phase 5

Question 24

Question
A _____________________ is a statement of the organisation's purpose for existing, often identifying its customers, markets, products, technology, and values.
Answer
  • Business Value
  • Strategic Vision
  • Business Goal
  • Business Mission

Question 25

Question
Nike's business mission is _____________________
Answer
  • To bring innovation and inspiration to every athlete in the world.
  • To help people be healthy.
  • To have our product in every home in the United States.
  • To help people enjoy life, or offer an affordable solution to health care.

Question 26

Question
A _______________________ possesses the following characteristics: Single independent operation of a company, has its own competitors, one manager responsible for performance.
Answer
  • Service organisation
  • Strategic Business Unit (SBU)
  • Private organisation
  • NGO

Question 27

Question
_______________________ is a strategic planning tool based on the philosophy that a product's market growth rate and market share are important in determining marketing strategy.
Answer
  • SWOT Matrix
  • PESTLE
  • BCG Matrix
  • TOWS Matrix

Question 28

Question
Under Portfolio Analysis tool, relative market share determines ___________________
Answer
  • How quickly an industry or market is growing
  • Will we invest more in it?
  • Market strength
  • How big is our company compared to the competition?

Question 29

Question
Under BCG Matrix - High stable earnings, high stable cash flow and invest strategies are own by ______________
Answer
  • Cow
  • Star
  • Question marl
  • Dog

Question 30

Question
GE Matrix - Classification of SBUs/products into nine cell matrix based on ____________________ and Business Strength
Answer
  • Competition
  • Market Attractiveness
  • Sociopolitical
  • Financial & Economic

Question 31

Question
Micro-environmental analysis is done by using ____________________________.
Answer
  • PEST analysis
  • SWOT analysis
  • Porter's Five Forces Model
  • BCG Matrix

Question 32

Question
Evolution of keypad phones to smart phones is an example of ________________________
Answer
  • Bargaining power of suppliers
  • Threat of substitute products
  • Bargaining power of buyers
  • Threat of new entrants

Question 33

Question
Under Ansoff's Matrix, Diversification means _________________________.
Answer
  • Developing new products for new markets.
  • Pushing existing products in their current market segments.
  • Developing new markets for existing products.
  • Developing new products for the existing markets.

Question 34

Question
In the Marketing Planning Process, forecasts of expected results and creating alternative plans comes under ______________________.
Answer
  • Goal setting
  • Creating the marketing strategy
  • Analysing the current situation
  • Allocating marketing resources and monitoring

Question 35

Question
Which of the following is not a basic activity of a marketer?
Answer
  • Market Segmentation
  • Target Marketing
  • Marketing Audit
  • Market Positioning

Question 36

Question
Target Marketing is to _______________________________
Answer
  • Identify bases for segmenting the market
  • Develop positioning for target segments
  • Develop a marketing mix for each segment
  • Develop measure of segment attractiveness

Question 37

Question
In the construction engineering consultancy market - National government pursuing __________________
Answer
  • Infrastructure projects worth billions of Dirhams
  • Residential developments worth millions of Dirham
  • Modifications worth thousands of Dirham
  • None of the options mentioned

Question 38

Question
In segmentation - Are they young or old (or both)? Are they wealthy? Male or female? Families or single? Nationality? These are examples of _____________________
Answer
  • Geographic
  • Demographic
  • Psychographic
  • Behavioural

Question 39

Question
____________________ belongs to a situational factor for segmenting business markets.
Answer
  • Location
  • Technology
  • Urgency
  • Loyalty

Question 40

Question
ADAMS Principle - in this "M" stands for ____________________
Answer
  • Manageable
  • Monitoring
  • Micro-Environment
  • Measurable

Question 41

Question
Too much segmentation will lead to ___________________
Answer
  • Higher expense
  • Customers getting confused
  • Not all segments need to be distinguished
  • All of the answers

Question 42

Question
Rolls Royce is an example of ___________________ strategy
Answer
  • Selectively specialise in a number of segments
  • Concentrate on a single segment
  • Offer full market coverage
  • Specialise in certain products that have value for multiple segments

Question 43

Question
Positioning is defined as ______________________________________
Answer
  • The process of evaluating segments and focusing marketing efforts on a country, region or group of people that have significant potential to respond.
  • Represents an effort to identify and categorise groups of customers and countries according to common characteristics.
  • Locating a brand in consumers' minds over and against competitors in terms of attributes and benefits that the brand does and does not offer.
  • It is the process of establishing standards, indicators, and measurements or performance, comparison, & evaluation.

Question 44

Question
Which of the Marketing Mix "P" answer the following: "How can we explain/communicate the offer? (P__________)?"
Answer
  • Product
  • Price
  • Place
  • Promotion

Question 45

Question
SMART - stands for ___________________________________
Answer
  • Special, Motivating, Attractive, Rare, Timely
  • Specific, Measurable, Accessible, Responsible, Targeting
  • Special, Marketing, Attributable, Riskless, Targeting
  • Specific, Measurable, Achievable, Realistic, Timely

Question 46

Question
Marketing Research planning starts with _______________________
Answer
  • Define the marketing research problem and obectives
  • Look at the range of existing (secondary) data
  • Identify how to gather additional (primary) data
  • Analyse the data

Question 47

Question
Census data is an example of __________________________
Answer
  • Primary data
  • Secondary data
  • Continuous data
  • Nominal data

Question 48

Question
Which of the following is not a Primary data source?
Answer
  • Surveys
  • Focus Groups
  • Competitor Intelligence
  • In-Depth Interviews

Question 49

Question
Beliefs and attitude is a _________________________ factor, which influences consumers behaviour.
Answer
  • Personal
  • Social
  • Cultural
  • Psychological

Question 50

Question
According to Henry Asael, __________________ model possess the nature High Involvement and few differences between brands.
Answer
  • Dissonance reducing buying behaviour
  • Habitual buying behaviour
  • Complex buying behaviour
  • Variety seeking buying behaviour

Question 51

Question
Which of the following roles does not exist in consumer buying behaviour, but is there in business buying behaviour?
Answer
  • Initiators
  • Gatekeepers
  • Influencers
  • Deciders

Question 52

Question
________________ endorse the decision (made by the decider) and authorise the buyer to make payment.
Answer
  • User(s)
  • Buyer(s)
  • Approver(s)
  • Gatekeeper(s)

Question 53

Question
Under three product levels, augmented products own the additional benefit of ___________________
Answer
  • Brand name
  • Quality level
  • Packing
  • Warranty

Question 54

Question
Taxi services is an example of ______________________ service issue.
Answer
  • Intangibility
  • Inseparability
  • Variability
  • Perishability

Question 55

Question
Early majority customers, rapid sales growth and revenues comes at which stage of the product life cycle?
Answer
  • Decline
  • Maturity
  • Development
  • Growth

Question 56

Question
Google Glass is an example of which stage of the product life cycle?
Answer
  • Introduction
  • Growth
  • Maturity
  • Decline

Question 57

Question
In marketing, the term 'product' refers to _________________
Answer
  • Intangible items that cannot be seen, tasted or touched
  • Is a broad concept that refers to anything that can be offered for use and consumption, in exchange for money or some other form of value
  • Is limited in meaning to goods, services and ideas only.
  • Never refers to such things as package design, brand name, or warranty

Question 58

Question
A process by which manufacturers and retailers help customers to differentiate between various offerings in a market. This is called:
Answer
  • Diffusion
  • Innovation
  • Market Testing
  • Branding
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