Business Marketing


Hope it not too hard
Flashcards by s1500782, updated more than 1 year ago
Created by s1500782 over 8 years ago

Resource summary

Question Answer
Augmented Product The product has 'extras' that make it more desirable
CORE PRODUCT It is the basic product
MARKETING MIX is the way in which a firm puts into practice is marketing strategy
EXTENSION STRATEGY A plan to revive sales by adapting a product or lunching in new market
PRODUCT LIFE CYCLE The different stages through which a product passes and the levels of sales experienced at each stage
UNIQUE SELLING POINT (USP) Is the key aspect of the product that makes it different or special. It set the product a part from it competitors
What is 4 P's Price,PLace,Product,Promotion
PRODUCT What shall we sell?
PRICE what shall we charge?
PLACE Where shall we sell it?
PROMOTION How will our customers know about it?
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