3683695
Description
Quiz by Alex Whitty, updated more than 1 year ago
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Created by Alex Whitty
over 8 years ago
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Question 1
Question
On-page [blank_start]optimisation[blank_end] is refining the website to improve the [blank_start]index[blank_end] and [blank_start]rank[blank_end] by search engines. Off-page [blank_start]optimisation[blank_end] is building a rank by developing quality [blank_start]inbound links[blank_end] from relevant website.
Answer
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index
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rank
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optimisation
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optimisation
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inbound links
Question 2
Question
SEO is essentially the same as PPC because both involve increasing traffic to a website.
Answer
- True
- False
Question 3
Question
Which factors does Google take into account on each search?
Answer
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Geographical location
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Previous search history
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Logged into Google+
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Responsiveness to digital device being used
Question 4
Question
Keeping content up to date is not important in a Google ranking
Answer
- True
- False
Question 5
Question
On-site optimisation concerns:
Answer
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Site content and structure
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Content marketing
Question 6
Question
On-site optimisation concerns:
Answer
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Site content and structure
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Content marketing
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Link building
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URLs
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Alt and meta tags
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Internal linking
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Sitemaps
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Headings (h1-h6)
Question 7
Question
Online searches reveal customer insights, such as:
Answer
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Person: who the user is (segmented and qualified by the search engine)
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Place: location and destination of searcher
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Priority: indicator of their timeframe
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Product: what is important to the searcher
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Purchase: where or how the searcher wants to buy
Question 8
Question
The benefits for business of a high listing position in organic searches are [blank_start]increased click through rate[blank_end], [blank_start]increased engagement[blank_end] and [blank_start]increased conversions[blank_end].
Answer
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increased click through rate
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increased engagement
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increased conversions
Question 9
Question
Typical KPIs for SEO include: [blank_start]visitor numbers[blank_end], [blank_start]page views[blank_end], [blank_start]click through rates[blank_end]
Answer
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visitor numbers
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page views
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click through rates
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