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SEO Online Mastery
To gauge your knowledge and know-hows
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act year 12 certificate
, updated more than 1 year ago
almost 8 years ago
For maximum potential visitor traffic, if you could choose just ONE search engine to optimize your Web site for, which should it be?
Google can index the information inside of an iFrame
The term "H1" tag stands for[blank_start]?[blank_end]
Heading Level 1
Which of the following URLs would be the best choice of structure for both the search engines and humans?
What is sitemap.xml?
Helps end-user to find all the pages of a website
Helps in easy crawling of all the pages of a website.
Which of the following is an SEO best practice?
Skip the title tag all together.
Choose a title that no relation to the content on the page.
Choose a title that effectively communicates the topic of the page's content.
Use a default of vague title like "Untitled" or "New Page 1".
Which of the following is beneficial to the search engine optimization of a specific web page?
having the web page embedded in a Flash file
placing content you want indexed in search engines within a <noframes> tag in a frame-style Web page
SEO skills are only used for Google.
False. SEO skills are used primarily for paid for advertising.
False. SEO skills are used for all dominant search engines worldwide.
True. SEO skills are only reflected on Google.
False. SEO skills are primarily used for web hosting companies.
How do you submit an XML sitemap to Google?
Using a Submitter tool
Via Google Analytics
By emailing Google Support
You can't. Google will crawl it for themselves.
Via Google Webmaster Tools
What are the "best practice(s)" for the TITLE tags on your web pages?
Describe the actual contents on the page.
Give each page a unique TITLE tag.
Keep the TITLE tags short.
Don't stuff unnecessary keywords into the TITLE tags.
All of these
[blank_start]_______[blank_end] is the name for the Google search filter designed to penalize over-SEO'd sites.
Which of the following statements is/are correct with regard to the images within a webpage?
Image maps should be used while including the images
Important keywords related to the image should be placed in the ALT text
Images should always be kept close to the top of a webpage
Images cannot be spidered by the search engines
Which of the following strategies produces the most valuable links for SEO?
Commenting on blog posts on other sites.
Buying links from sites.
Creating great content on your site to which others want to link.
Getting listed in directories.
If you find that people are accessing the same content through muliple URLs,
be happy that they are accessing your pages in a variety of ways.
Create a pop-up and let the user know they came to your site incorrectly.
setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution.
Can I promote my PDF content for SEO purpose ?
Can you test you robots.txt file via Google?
Yes! It Can be checked
No tool available.
No there is no way to check Google only read robots.txt file.
Different types has different bots.
Which is more likely to have a positive impact on a page's search engine rankings?
1 link each from 10 different websites with related content.
10 links from 1 website with related content.
What should you avoid when writing a description META tag?
Generic descriptions like "My Web Page"
Descriptions that contain all of the visible text from the page.
Descriptions that have nothing to do with the actual page content.
Descriptions that are nothing but keywords.
All of these
How many Disallow: lines can be included in a single entry in a robots.txt file? Answers:
None of these.
Are bid on by setting a maximum amount you will pay per click to determine ranking.
Can be managed by setting a maximum amount you want to be charged per day.
All of these
Incurs charges based on when people actually click on the links.
Uses reserved slots that show up at the top and side of the Google search results.
Why is the 'alt' attribute important for SEO?
It can give you "link juice".
Helps web pages load faster by rendering text instead of images.
Helps search engines understand content in an image.
Allows you to specify what pixel size you want the image to be indexed at.
Provides a more optimized page to be given to crawl bots. 29. Social media has no effect on SEO.
Which site should you connect your website with to improve your SEO?
All of these
Why should your URLs be words that make sense and not coded strings of characters?
URLs are listed with search engine results and should be understandable.
Actual words provide additional information someone searching.
Actual words are easier for others to link to.
Actual words are easier to remember and share.
All of these
Keyword stuffing is loading webpage or met tags with [blank_start]_____________________[blank_end].
Finding the right keywords to target is critical to your online success. Which of the following strategies should be a part of your keyword selection process?
Choose specific, not generic keywords.
Do a search on Google for your desired keywords. Review the top ranking sites to see if you can find additional keywords for which you'd also like your site to rank well for.
Put yourself in your customer's shoes by asking, "What problem does my product or service solve for my typical customer?"
All of the choices.
Google's Panda, Penguin and Hummingbird search algorithm updates are a move by Google to
police the web of black hat marketing techniques.
make SEO difficult to accomplish due to encrypted search term results.
show sites with relevant, original, high-quality content in search results.
show only W3C validated XHTML and HTML5 sites in SERP's.
punish and eradicate all Affiliate Marketing sites.
When permanently moving content from one webpage to another, you should...
use a 302 redirect.
manually transfer the content and delete the old webpage.
use a 301 redirect.
Which of the following will get your web site banned from Google?
Cloaking to present different text to search engines than to users
Doorway pages to manipulate search engine ranking
All of these
Why are meta tags important in relation to SEO?
Meta tags aren't important in relation to SEO.
Because search engines will ignore your site completely without them
Because your site won't be W3C compliant without them.
Because a search engine may use them as snippets for your pages.
Which of these is NOT a type of conversion trackable in Google Analytics?
Reading a specified element of content during the visit
The number of pageviews in the visit
The duration of the visit
Visiting a specific URL during the visit
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