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SEO Quiz

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SEO Quiz for the Mindshare SEO team
graham.ridley
Quiz by graham.ridley, updated more than 1 year ago
graham.ridley
Created by graham.ridley almost 9 years ago
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Resource summary

Question 1

Question
When was the Google Penguin algorithm update first announced?
Answer
  • February 2011
  • April 2011
  • February 2012
  • April 2012

Question 2

Question
What is this: Text exists on the page but it's too small for a user to see.
Answer
  • Cloaking
  • Page rank sculpting
  • Hidden text
  • Keyword stuffing

Question 3

Question
What is the correct process to remove a page from the index?
Answer
  • Block the URL in Robots.txt
  • Use the NOINDEX tag on the page
  • Use the NOINDEX tag on the page then place the URL in the Robots.txt
  • Use the NOINDEX tag on the page then instruct Google to crawl the page using 'Fetch as Google' tool

Question 4

Question
Which of the following is a type of web server?
Answer
  • IIS
  • IHS
  • Apache
  • All of the above

Question 5

Question
What is keyword stuffing?
Answer
  • When a keyword is mentioned more than 3% in a body of text
  • When a keyword is mentioned less than 3% in a body of text
  • When a keyword is mentioned too many times it looks unnatural
  • When a keyword isn't mentioned at all

Question 6

Question
What does a canonical tag do?
Answer
  • Gives a ranking boost to the page
  • Tells Google not to index the page
  • Used to prevent duplicate content
  • Used as a way to flow link equity throughout the site

Question 7

Question
What algorithm update was announced prior to being launched?
Answer
  • Caffeine
  • Penguin
  • Panda
  • Mobile-Friendly

Question 8

Question
When implementing infinite scroll what tags should be used?
Answer
  • Pagination tags
  • Pagination and canonical tags
  • Pagination, noindex and canonical tags
  • Pagination, noindex, canonical and alternate tags

Question 9

Question
In the following attribute: hreflang="en-US" "en" is the _____ and "US" is the _____.
Answer
  • alternate, language
  • language, region
  • United States, English
  • region, language

Question 10

Question
Which HTTP status code is best to serve when your site is down for maintenance?
Answer
  • 200
  • 404
  • 500
  • 503

Question 11

Question
Google's Panda update was also known as the ______ update.
Answer
  • Vince
  • Caffeine
  • Farmer
  • Link

Question 12

Question
Which Google update was closely associated with speed, faster indexing and fresher web results?
Answer
  • Caffeine
  • Vince
  • Venice
  • HTTPs

Question 13

Question
If the robots <META> tag is missing, the default is:
Answer
  • NOINDEX, FOLLOW
  • INDEX, FOLLOW
  • NOINDEX, NOFOLLOW
  • INDEX,NOFOLLOW

Question 14

Question
In the following URL: http://test.legalandgeneral.com/category/keyword?id=123#top "test" represents the ____ and "com" is the _____
Answer
  • Top-Level Domain, Protocol
  • Subfolder, Top-Level Domain
  • Root Domain, Subdomain
  • Subdomain, Top-Level Domain

Question 15

Question
Omniture is a suite of products and not just one, what is the main analytics tool called?
Answer
  • Discover
  • Analytics
  • Recommendations
  • Test and Learn

Question 16

Question
I am a script that redirects bots to see something different to a user; what am I?
Answer
  • Cloaking
  • Hidden text
  • Mobile friendly implementation
  • None of the above

Question 17

Question
How long should a title tag be?
Answer
  • 512 pixels, around 70 characters
  • 512 pixels, around 55 characters
  • 1024 pixels, around 70 characters
  • 1024 pixels, around 55 characters

Question 18

Question
Is the META description a ranking factor?
Answer
  • Yes, it has been proven to show a 20% visibility increase.
  • Yes, it has been proven to show a 10% visibility increase.
  • No
  • None of the above

Question 19

Question
The minimum REQUIRED tags in an XML sitemap include:
Answer
  • urlset, url
  • url, loc
  • url, loc, urlset
  • urlset, loc

Question 20

Question
rel="canonical" can be used to point to content on a different domain.
Answer
  • True
  • False

Question 21

Question
What does ROI stand for?
Answer
  • Return on Interest
  • Return on Investment
  • Return on Indices
  • Rise on Investment

Question 22

Question
What word in the following sentence would be targeted by Google Hummingbird: What is the best place to find and eat Chicago deep dish style pizza?
Answer
  • best
  • Chicago
  • place
  • eat

Question 23

Question
What is a sitemap index file used for?
Answer
  • To list all URLs in all sitemaps
  • It's the same as a sitemap file but with more fields
  • To reference all sitemaps
  • For hreflang targeting

Question 24

Question
What does EMD stand for?
Answer
  • Extra Match Domain
  • Exact Match DNS
  • Equal Match Domain
  • Exact Match Domain

Question 25

Question
Which of the following ISN'T used for Black Hat tactics?
Answer
  • Build My Rank
  • Authority Link Network
  • Xrumer
  • Xenu Link Slueth

Question 26

Question
What's wrong with the following code? <link href="http://www.mindshareworld.com" meta="canonical" />
Answer
  • The / at the end shouldn't be there
  • rel and the URL are the wrong way round
  • href should be an "a"
  • meta should be rel

Question 27

Question
What is wrong with the following piece of code: <link href="http://www.landrover.co.uk/vehicles/range-rover/hybrid.html" hreflang="en_GB" rel="alternate" />
Answer
  • en_GB should be en-GB
  • en_GB should be en_UK
  • rel should be a meta
  • link should be a meta

Question 28

Question
What response code should be served if a page will never exist again?
Answer
  • 404
  • 410
  • 415
  • 403

Question 29

Question
When is using rel="nofollow" NOT appropriate?
Answer
  • Footer links
  • Press releases with optimised anchor text
  • Untrusted content
  • None of the answers listed

Question 30

Question
How many URLs are typically accepted in an XML sitemap?
Answer
  • 30,000
  • 40,000
  • 50,000
  • 60,000

Question 31

Question
If you have a page at www.example.com/page1, which of the following robots.txt directives prevents search spiders from crawling the URL?
Answer
  • Allow: /
  • Disallow: page1
  • Disallow:
  • page1 : Disallow

Question 32

Question
What link format is used to fight blog comment spam?
Answer
  • dofollow
  • nofollow
  • canonical
  • noindex

Question 33

Question
Which type of mobile setup does this refer to: "URLs are the same for desktop and mobile sites. HTML and CSS is different depending on the user's device"
Answer
  • Responsive Web Design
  • Dynamic Serving
  • Separate URLs
  • None of the above

Question 34

Question
What is dwell time?
Answer
  • Average time-on-site
  • Bounce Rate
  • Time between clicking on a search result then returning back to the SERPs
  • None of the above

Question 35

Question
Which of the following are Search Engines? (Tick all that apply)
Answer
  • Fedora
  • Baidu
  • DuckDuckGo
  • Yandex
  • Naver
  • Kooboo
  • Seznam

Question 36

Question
Which JavaScript library replaced the ga.js library for Google Analytics?
Answer
  • analytics.js
  • urchin.js
  • gap.js
  • s_code.js

Question 37

Question
By default, how long does a session last in Google Analytics, without any activity?
Answer
  • 12 hours
  • 6 months
  • 24 hours
  • 30 minutes

Question 38

Question
When using custom campaign variables for Google Analaytics, which parameters are required? (Tick all that apply)
Answer
  • Campaign Source (utm_source)
  • Campaign Medium (utm_medium)
  • Campaign Term (utm_term)
  • Campaign Content (utm_content)
  • Campaign Name (utm_campaign)

Question 39

Question
What is Negative SEO?
Answer
  • The practice of attacking a competitor's site with techniques designed to decrease its rankings
  • The use of Black Hat SEO techniques
  • The practice of causing a web page to rank highly in Google for unrelated or off-topic search terms
  • A natural decrease in SEO rankings

Question 40

Question
Which of the following isn't an analytics platform?
Answer
  • Google Analytics
  • Adobe Analytics
  • Webtrends
  • Piwik
  • Webalyser

Question 41

Question
Which of these is a genuine Google user agent? (Tick all that apply)
Answer
  • Googlebot
  • Googlebot-News
  • Googlebot-Image
  • Googlebot-Video
  • Googlebot-Mobile

Question 42

Question
Which of the following are vocabularies for structured data? (Tick all that apply)
Answer
  • Schema.org
  • Microformats
  • Data-Vocabulary.org
  • JSON-LD
  • Microdata

Question 43

Question
What is the main SEO benefit of implementing structured data on a web page?
Answer
  • Structured data allows users to better understand the content on the page
  • There is no SEO benefit
  • Implementing structured data can result in a slight ranking boost
  • Some of this data can be used to create and display rich snippets within search results

Question 44

Question
In the following code: <meta BLANK="og:url" What should be in place of BLANK?
Answer
  • name
  • property
  • content
  • rel

Question 45

Question
In the following code: <meta BLANK="twitter:card" What should be in place of BLANK?
Answer
  • property
  • name
  • content
  • rel

Question 46

Question
What is Accelerated Mobile Pages (AMP)?
Answer
  • A project aimed at improving the mobile web experience
  • A best practice guide for mobile websites
  • A suite of tools from Google especially for mobile websites
  • A stripped down version of Java code that can help to improve the load speed of pages on mobile

Question 47

Question
Which of the following are CMS platforms? (Tick all that apply)
Answer
  • WordPress
  • Drupal
  • Joomla
  • Magento
  • CQ5/Experience Manager
  • Umbraco
  • Azure

Question 48

Question
What would you search in Google if you wanted to find all of the English pages on Wikipedia that talk about the Ford Focus?
Answer
  • allintext:ford focus +site:en.wikipedia.com
  • allintext:ford +allintext:focus +site:en.wikipedia.com
  • ford focus +site:en.wikipedia.com
  • ford +focus +site:en.wikipedia.com

Question 49

Question
Which advanced search operator would you use in Google to view the Google cached version of a web page?
Answer
  • cache:
  • googlecache:
  • webcache:
  • view-source:

Question 50

Question
Which advanced search operator would give you a quick/rough idea of the number of indexed pages for a site?
Answer
  • site:
  • info:
  • index:
  • google:
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