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Digital Ready General Quiz

Description

Know your Digital Marketing Knowledge. Get Digital Ready
DigitalReady
Quiz by DigitalReady, updated more than 1 year ago
DigitalReady
Created by DigitalReady about 9 years ago
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Resource summary

Question 1

Question
You wish to reach a new target audience who are actively looking for the types of products or services your company provides, which of the following digital marketing channels is most appropriate?
Image:
f16da31a-38d8-4a9e-9a2f-47856f5ff326 (image/png)
Answer
  • Social media marketing
  • Search engine marketing
  • Mobile marketing
  • Email marketing

Question 2

Question
Digital marketing is characterised as a new form of marketing because it _______ _______ output schedules and budgetary constraints. Choose one from the following to complete the sentence:
Answer
  • further emphasizes
  • detracts from
  • liberates from
  • ties into

Question 3

Question
In recent years there has been a dramatic shift in the dynamic within marketing. With digital marketing in particular the power and influence is now considered to be centered around the ______. Choose one of the following to complete the sentence:
Image:
cc28499d-09e6-4c70-a4f5-35ba19b07ce2 (image/png)
Answer
  • publisher
  • consumer
  • community
  • business

Question 4

Question
Iteration is a key principle of successful digital marketing. What does this mean? Choose one of the following:
Image:
b937bdf7-ecdb-4c0c-8bb5-80fc0a768897 (image/png)
Answer
  • Guiding the customer towards their needs and suggesting how to fulfill them.
  • Planning and adjusting marketing initiatives based on customer engagement.
  • Believing that by continually advertising the customer will believe your proposition.
  • Driving sales through branding and refining the product offering.

Question 5

Question
You are in your local shopping centre and there is a hotspot associated with one of the stores which surveys for local end-users with open connections. The store then offers a 50% discount to local end-users based on presentation of a coupon. What is being described here? Choose one from the following:
Image:
66240133-df1b-4b9d-be25-0773f7736b29 (image/png)
Answer
  • MMS marketing
  • Email marketing
  • Bluetooth proximity marketing
  • QR proximity marketing

Question 6

Question
There is a significant new trend in geo-location services with mobile. Which one of the following is a location-based social media service? Choose one from the following:
Image:
6071c87c-0ea6-49a2-b2be-7852ded75d16 (image/png)
Answer
  • TweetPic
  • Google Alerts
  • LinkedIn
  • Foursquare

Question 7

Question
An effective Search Engine Optimisation (SEO) plan involves two key dimensions. What are they? Choose one from the following:
Image:
42ae4132-f93c-4923-887b-429f69984796 (image/png)
Answer
  • Off-site and directory
  • Homepage and off-site
  • On-page and off-page
  • Blog site and micro site

Question 8

Question
Google AdWords has a special tool that helps gauge likely traffic volumes for keywords. What is it called? Choose one from the following:
Image:
16cfedb4-9a32-4666-b760-67658deb5735 (image/png)
Answer
  • Keyword Planner tool
  • Contextual Targeting tool
  • Ad Preview tool
  • Placement tool

Question 9

Question
What is the term which describes the position of a website in search results based on the number and quality of all websites that link to it, as well as some other factors? Choose one from the following:
Image:
3372ac45-65b0-4c1b-b6a2-86f08c6d9697 (image/png)
Answer
  • Canonicalisation
  • Prominence
  • Ranking
  • Placement

Question 10

Question
What kind of advertising revenue model is referred to when ads display within search results, and are only paid for when the consumer clicks on the ad? Choose one from the following:
Image:
89406d37-786c-4fcf-8ee6-c6f40266f993 (image/png)
Answer
  • CPM advertising model
  • CPA advertising model
  • CPC advertising model
  • CTR advertising model

Question 11

Question
Which of the following is the most commonly used tool to monitor, track and segment traffic to your website?
Answer
  • Google Analytics
  • StatCounter
  • Alexa
  • Google Webmaster tools

Question 12

Question
______ _____ is the term used to describe the process of collecting, measuring and analyzing website data? Fill in the blank by choosing one from the following:
Image:
dbe6250b-2514-48db-93da-f7f0f4ae3ae9 (image/png)
Answer
  • Web Analytics
  • Metrication Analysis
  • Web Dynamics
  • Research Analytics

Question 13

Question
You have heard that there are three primary sources of website traffic? Which one of the following is NOT a primary source of traffic? Choose one from the following:
Image:
a9ee3639-9325-404c-a1c5-42da383d1b1d (image/png)
Answer
  • Mirror
  • Search engine
  • Referring
  • Direct

Question 14

Question
What is an ad impression? Choose one from the following:
Image:
68a12f1c-283b-4a86-85f1-733829be026a (image/png)
Answer
  • When a web page loads within a browser
  • When an ad generates a lead or sale
  • When a user views an ad
  • When a user clicks on an ad

Question 15

Question
What is the term used to describe when a customer arrives at a specific web page and completes a predefined action? Choose one from the following:
Image:
45440ce8-4cf3-49df-af3c-7f93b33d189f (image/png)
Answer
  • Completion
  • Bounce
  • Calculation
  • Conversion

Question 16

Question
What number does the term CPM refer to? Choose one from the following:
Image:
e961c173-041d-48ec-800a-4d0137616bf8 (image/png)
Answer
  • Cost Per Click
  • Cost Per Million
  • Cost Per Thousand
  • Cost Per Hundred

Question 17

Question
What name do Twitter users give to the account name identifier: @username? Choose one from the following:
Image:
51ac26c7-5649-455b-9061-12a5d4e3398a (image/png)
Answer
  • Aka
  • Alias
  • Tag
  • Handle

Question 18

Question
Public posts on your Google+ Brand page have a key benefit in search. What is it? Choose one from the following:
Image:
e3a4fc72-9df0-460d-b685-e19f5aff46f8 (image/png)
Answer
  • Google screens from search
  • Google presents as paid search
  • Google promotes within Hangouts
  • Google recommends in search

Question 19

Question
Which one of the following is NOT a privacy setting for viewing videos on YouTube? Choose one from the following:
Image:
e5322c5e-521f-4eda-bfb6-3dc709c502c5 (image/png)
Answer
  • Listed
  • Private
  • Unlisted
  • Public

Question 20

Question
What symbol denotes a topic in a conversation on Twitter? Choose one from the following:
Image:
2189694e-822b-451f-8f3f-2f4ff050b44b (image/png)
Answer
  • @
  • #
  • &
  • *

Question 21

Question
Which one of the following would not be considered as a Key Performance Indicator (KPI) for your organic Twitter account engagement? Choose one from the following:
Image:
48ecfdc6-bdb6-40b1-bafa-30669f93e1d5 (image/png)
Answer
  • Mentions
  • Re-tweets
  • Favourites
  • Promoted Tweets

Question 22

Question
Where will you next click in the screen shown in order to create a special branded area for your company within Google+ ? Choose the correct area (A, B, C, or D) below:
Image:
0164f35c-0d36-4ea2-8873-a797e885d593 (image/png)
Answer
  • A
  • B
  • C
  • D

Question 23

Question
Where would you first click in the screen shown to also add your micro-blogging feeds to your LinkedIn profile? Choose the correct area below (A, B, C, or D):
Image:
6ea91261-c944-40cb-bd19-1385df7d3700 (image/png)
Answer
  • A
  • B
  • C
  • D

Question 24

Question
You have just setup a YouTube Channel for your new business. Where would you first click in the screen shown in order to enable monetization for your new YouTube Channel. Chose the correct area (A, B, C, or D) below
Image:
3d780cf6-c21e-442f-b5fc-de1b26440fdf (image/png)
Answer
  • A
  • B
  • C
  • D

Question 25

Question
Where would you click on the screen shown to find out what is currently trending? Choose the correct area (A, B, C, or D) below:
Image:
81be8ac5-b112-4565-9885-369c575db497 (image/png)
Answer
  • A
  • B
  • C
  • D

Question 26

Question
There are unique opportunities for both consumers and businesses with mobile marketing. Opportunities which make it possible to pitch offers, products or coupons at a particular time and place. What is the marketing term to describe this? Choose one from the following:
Image:
37aa75ff-1008-4fd0-9088-4c715cba6acf (image/png)
Answer
  • Scenario based
  • Value add
  • Location based
  • Opportunity based

Question 27

Question
Which one of the following is the most common KPI (Key Performance Indicator) for an App. Choose one from the following:
Image:
777240fd-27a3-452b-ab95-11ac23405a5e (image/png)
Answer
  • Bounce rate
  • Downloads
  • Open rate
  • Session length

Question 28

Question
What does SEO stand for?
Image:
54b32793-d308-414a-bb00-87a0ff8ffc02 (image/png)
Answer
  • Social Media Marketing
  • Search Engine Optimization
  • Search Engine Organisation
  • Social Engagement Operations

Question 29

Question
Which of the following gives the correct order of the steps in the new product development process?
Image:
0d09aec6-05e8-4209-b0ad-a56af6fdc9d0 (image/png)
Answer
  • development, idea generation, screening, idea evaluation, commercialization
  • idea generation, idea evaluation, development, screening, commercialization.
  • idea generation, screening, idea evaluation, development, commercialization.
  • screening, idea generation, idea evaluation, development, commercialization.

Question 30

Question
Blogs or weblogs are
Image:
7d052f89-4052-43db-b8b0-eaf81aa152f9 (image/png)
Answer
  • Web pages of short, mostly postings by an individual that are arranged chronologically
  • Mini Messages of 140 characters or less.
  • A category for discussion groups within Usenet.
  • A web page that allows anyone to edit it
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