People have been debating which fonts are better, easier to read, or most appropriate for centuries. One such debate centers around the use of two types of fonts: serif versus sans serif.
Somearge that sans serif typefaces are easier to read cause they are plain; others contend that serif fonts are easier to read because the serif draw the eye toward the next letter. Research shows no difference in comprehension, reading speed, or preference between serif and sans serif fonts.
Designers use fonts to evoke a mood, brand, or association. Some font families evoke a time period, while others convey seriousness or playfullness.
If a font is hard to read the meaning of the text will be lost