Business Plan

Front Cover
1. Description
  1. Aims: Livery Yard, Holiday Facilities and Riding school
  2. MIssion Statement
    1. To supply the complete riding experience
2. Start Date
3. Title: The King's Yard
Audience
1. Bank Manager
Market Research
1. Website: Published research on a gov website
2. Target Market
  1. Young Riders: likely to want to ride and rich parents
  2. Customer Base
    1. Local needs and nation wide needs
  3. Competitor Analysis
    1. Other riding schools, riding holidays and livery yards
      1. In the Area
      2. Streghts and weaknesses
        Do we have a competative egde?
The Service
1. Clearly identify service
  1. Indepth mission plan - Elaborate
  2. Evivornmental issues?
2. Supply the product: Customer comes to us
3. Costings
  1. How got to the price
    1. E.G. cost of raw materials plus 2.5%, by price of competators
4. Sales channels
  1. To the customer
  2. to sale outlets
    1. e.g. Thomas Cook
Phsical Resources
1. Premises
  1. Lease rather than buy?
  2. Rent/cost?
2. Equipment, supplies, machinery and vehicles
  1. Buy or lease?
    1. Cost?
Human Resources
1. Sole traider, I run Business
  1. 1. Cost
    2. Length
    3. Where will it come from?
2. Other Staff
  1. Labourers
  2. Accountant
  3. Training
3. Cost of wages
Finacial Forecasting
1. First year sales
2. Sources of finaces
  1. Grants, loans, borrowing, sponsorship
  2. Any other liabilities
3. Set up and running costs
  1. Include staff
  2. How much money needed for set up
    1. Asking the investor for
    2. Break it all down
      1. Premises cost (e.g. rent)
      2. Wages
      3. raw materials
      4. adverising costs
      5. transport costs
  3. Operating costs
    1. direct costs
      1. Electricity costs
      2. Gas costs
      3. Rates
4. Predicted income (cash flow)
  1. cash flow forecast table
Fiancial Management
1. How finaces will be managed
  1. Needs to give confidance
2. How soon you pay your bills and how long you give customers
3. Record keeping methods
4. Check profitability
  1. Develop and grow business
Marketing Plan
1. How market the service
  1. already worked out advertising budget
  2. Clear Plan to make people aware
2. Promaotion
  1. Advertising
    1. TV ect
3. Competator pricings
  1. Match or have it cheaper?
    1. Why?
4. Attract costomers
  1. Keeping customers
    1. How much to keep them with you?
      1. Deals
Personal Survial Budget
1. Take from business to survive on
  1. Realistic
    1. First year should be lower
2. How balence personal and business needs
External Influences and Contingency Plan
1. External inflences
  1. How to over come these?
2. Plan B if it doesnt work

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	Created by Dark_Assassin almost 11 years ago