Market Segementation

Description

A market segmentation quiz based on the Edexcel IGCSE Business Studies Syllabus
Noah Swanson
Quiz by Noah Swanson, updated more than 1 year ago
Noah Swanson
Created by Noah Swanson almost 9 years ago
953
18

Resource summary

Question 1

Question
What is a financial Benefit to a business of using Market Segmentation?
Answer
  • By producing for different segments businesses are able to gain more revenue
  • Customers could be more loyal to a business as a product will feel tailored to them
  • Promotional material will not be wasted on those who product is not relevant to

Question 2

Question
When considering selling ice cream to select countries worldwide which segment group would be most appropriate?
Answer
  • Demographic
  • Geographic

Question 3

Question
Selling bespoke suites is a mass market
Answer
  • True
  • False

Question 4

Question
Businesses waste promotional resources by not targeting a select market segment
Answer
  • True
  • False
Show full summary Hide full summary

Similar

Forms of Business Ownership Quiz
Noah Swanson
Business Studies: Marketing
Harriet Glover
3.1 Keywords - Marketing
Mr_Lambert_Hungerhil
3.3 Keywords - Effective Financial Management
Mr_Lambert_Hungerhil
3.2 Keywords - Meeting Customer Needs
Mr_Lambert_Hungerhil
What is business activity? (1)
olivia.franklin
Chapter 40: Promotion
19leesia
Unit 1: Business Studies GCSE
Libby Rose
Types and Components of Computer Systems
Jess Peason
BELIEVING IN GOD- UNIT 1, SECTION 1- RELIGIOUS STUDIES GCSE EDEXCEL
Khadijah Mohammed
MATTERS OF LIFE AND DEATH - UNIT 1, SECTION 2 - RELIGIOUS STUDIES GCSE EDEXCEL
Khadijah Mohammed