|Maslow's Hierachy of Needs
|The Trade Descriptions Act
|Businesses deal and sell to customers, all must not: - Give false information - Fail to give important information - Act aggressively (force the sale)
|The Sale of Goods Act
|Products and services sold by a business must: - Be of merchantable quality - Match their description - Be fit for purpose
|Is a product portfolio analysis tool used to a plan the development of products. - Star, very successful - Question mark, Problem - Cash Cow, Little growth - Dog, Few propects
|Increases the life of a product by slightly changing the product so that it has a fresh appeal to the target market or appeals to a new market segment.
|Product Life Cycle
|The stages through which a product passes from its development to being withdrawn from sale.
|The willingness of buyers to make repeated purchases of a product or from a business.
|Part of a market that contains a group of buyers with similar buying habits.
|A group of people assembled to participate in a discussion about a product before it's launched.
|Data about opinion, judgements and attitudes.
|Data that can be expressed as numbers and can be statistically analysed.