Marketing Mix Four Ps

Price
1. The amount a customer pays for the product
2. This is important as it determines the growth and profits made hence to survive
  1. Keeping the business healthy to progess
Product
1. A product is seen as an item to satisfy the customer needs or wants
  1. It is an tangible good or intangible service.
    1. Intangible = Service over the phone e.g. Security Code
      1. Tangible = Has an physical existence e.g. controller
Place
1. Place is important for a small or medium sized comany to progess
  1. Without the correct environment it will be hard to make sales
    1. And could eventually mean the downfall of a business
Promotion
1. Advertising to attract more consumers
  1. Online or Tv
  2. Personal selling
    1. Sales person knocks at your door for a face to face promotion
    2. Public Relations
      1. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news.

Resource summary

	Created by littlewog95 over 11 years ago