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Marketing Research and Information Systems

Snezha Hristova

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Market Research

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Flashcards on Market Research, created by danny sutton on 13/12/2018.

Flashcards by danny sutton, updated more than 1 year ago

	Created by danny sutton over 6 years ago

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Resource summary

Question	Answer
Qualitative Data	Information that is a customers personal opinion, thoughts and their feelings on the product.
Quantitative Data	Information that is based around quantities, numbers and numerical data, e.g. population numbers.
Primary Data	Data you have found yourself through surveys / Questionnaires /

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