Product Classification | consumer products

Product Classification

Products can be classified into two types : 1. Consumer Products 2. Industrial Products

Consumer Products:

Consumer products are those brought by final customers for PERSONAL CONSUMPTION. Marketers usually classify these goods as: # Convenience Goods # Shopping Goods # Speciality Goods # Unsought Goods

Convenience Goods-

They are relatively inexpensive, frequently purchased items for buyers who exert minimal purchasing efforts.

Speciality Products -

Items with unique characteristics that buyers are willing to put in considerable efforts to obtain.

Unsought Products -

products purchased to solve a sudden problem, products which most customers are not aware of and don't necessarily think of buying.