Market & Technology Dynamics


Masters AE3-420 Innovation Management Mind Map on Market & Technology Dynamics, created by Tris Stindt on 14/10/2015.
Tris Stindt
Mind Map by Tris Stindt, updated more than 1 year ago
Tris Stindt
Created by Tris Stindt over 8 years ago

Resource summary

Market & Technology Dynamics
  1. Definition of Innovation
    1. Idea + Commercialisation £££
      1. Competitive Advantage
      2. "Business only has 2 functions - Marketing & Innovation" - DRUCKER
      3. History of Innovation
        1. Creative Destruction/ Schumpeter's Gale
          1. Capitalist Engine
            1. New Markets
              1. New Methods of Production
                1. New Consumer Goods
                  1. New Industrial Organisations
                    1. New Transportation
                2. Dynamics
                  1. Technology Life Cycle (TLC)
                    1. Technology Adoption Cycle (TAC)
                      1. Chasm
                    2. Innovator's Dilemma
                      1. Disruptive technologies vs. Rational investments
                        1. Sustaining vs. Disruptive technologies
                          1. Trajectories of market needs vs. Tech improvement
                          2. Exponential Technologies
                            1. Kondratieff's Waves
                              1. Networks & Computing
                                1. AI
                                  1. Robotics
                                    1. 3D Printing
                                      1. Biotech
                                        1. Nano
                                        2. Disruptive Innovation


                                          • A new product or service that enters at the low end of the market and gradually moves up-market, displacing existing, established products. The change driving this disruption may, in itself, be a minor or incremental technological innovation.
                                          1. Discontinuous Innovation


                                            • New technology applied to solve an existing need in a new way. The HP Inkjet printer is the classic example here, having displaced earlier impact printhead technologies with a new and better way to put ink on paper.
                                            1. Customer-centric
                                              1. Change in user behaviour
                                                1. Convenient
                                                  1. Affordable
                                                2. New Markets
                                                  1. Changes value proposition
                                                Show full summary Hide full summary


                                                Using GoConqr to study Economics
                                                Sarah Egan
                                                Emily Fenton
                                                3.1 Keywords - Marketing
                                                AN ECONOMIC OVERVIEW OF IRELAND AND THE WORLD 2015/16
                                                John O'Driscoll
                                                Economics - unit 1
                                                Amardeep Kumar
                                                Digital Marketing Strategy - The Essentials
                                                Micheal Heffernan
                                                What is Marketing?
                                                Stephanie Natasha
                                                Marketing and Distributing
                                                Shannon Clarke
                                                Design Tips for Non-Designers
                                                Micheal Heffernan
                                                Business Studies: Marketing
                                                Harriet Glover
                                                Using GoConqr to teach Economics
                                                Sarah Egan