Market & Technology Dynamics

1. Idea + Commercialisation £££
   1. Competitive Advantage
2. "Business only has 2 functions - Marketing & Innovation" - DRUCKER

1. Creative Destruction/ Schumpeter's Gale
   1. Capitalist Engine
      1. New Markets
      2. New Methods of Production
      3. New Consumer Goods
      4. New Industrial Organisations
      5. New Transportation

1. Technology Life Cycle (TLC)
2. Technology Adoption Cycle (TAC)
   1. Chasm

1. Disruptive technologies vs. Rational investments
2. Sustaining vs. Disruptive technologies
3. Trajectories of market needs vs. Tech improvement

1. Kondratieff's Waves
2. Networks & Computing
3. AI
4. Robotics
5. 3D Printing
6. Biotech
7. Nano

Annotations:

• A new product or service that enters at the low end of the market and gradually moves up-market, displacing existing, established products. The change driving this disruption may, in itself, be a minor or incremental technological innovation.

1. Discontinuous Innovation

   Annotations:

   • New technology applied to solve an existing need in a new way. The HP Inkjet printer is the classic example here, having displaced earlier impact printhead technologies with a new and better way to put ink on paper.
   1. Customer-centric
      1. Change in user behaviour
      2. Convenient
      3. Affordable
2. New Markets
   1. Changes value proposition