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conformity: Asch's research
Description
AS - Level psychology (chapter 1 - social influence ) Mind Map on conformity: Asch's research, created by Daisy U on 10/02/2016.
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psychology
chapter 1 - social influence
as - level
Mind Map by
Daisy U
, updated more than 1 year ago
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Daisy U
over 8 years ago
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Resource summary
conformity: Asch's research
Asch's research
procedure
compare the length of the standard line with 3 other lines
123 white male undergraduates
6 - 8 confederates
18 trails - 12 critical trials
findings
participants conformed 37% of the time
25% didn't conform at all
75% conformed at least once
Asch effect
extent it which participants conform even when it's ambiguous
they conformed to avoid rejection
Asch's variation
which conditions increase/ decrease conformity
group size
3 confederates conformity rose by 32%
any more made little difference
unanimity
another non conforming person
conformity reduced by 25%
task difficulty
making it harder to judge the length of the line
conformity increased
ISI plays a greater role when the task is harder
more ambiguous
evaluation
a child of its time
Perrin & Spencer
repeated on engineering students
out of 400 trilas only 1 person conformed
1950s America was a very conformist time
following social norms
not consistent across time
artificial situation and task
demand characteristics
trivial task
groups didn't resemble everyday
can't be generalised to everyday
limited application of study
only tested men
women more conformist
all American
individualist culture
higher conformity rates
evaluation +
findings only apply to certain situations
conformity might have been higher as
trying to impress strangers
but people still try and impress friends
naïve participants were deceived
unethical - thought confederates were real participants
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