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447463
Ansoff Matrix
Description
Mind Map on Ansoff Matrix, created by ryanbest1996 on 18/12/2013.
Mind Map by
ryanbest1996
, updated more than 1 year ago
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Created by
ryanbest1996
over 10 years ago
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Resource summary
Ansoff Matrix
Market Penetration
Developing or finding new products to take you your existing marktet(s)
This is fine if there is plenty of market share to be had at the expense of your competitors
Product Development
Developing your sales of existing products to your existing markets
This is an attractive strategy if you have strong market share in a particular market
Market Development
Developing new markets for your existing Products
it helps you stay reasonably close to the markets you know and which know you
Diversification
Taking new Products into new markets.
This is High risk - not only do you not know the products, but neither do you know the markets
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