3755902
Description
Mind Map by catherinepouka, updated more than 1 year ago
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Created by catherinepouka
about 9 years ago
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LIDL'S INTERNAL FACTORS
- managers
- managers has to make sure that
employees work under safe conditions
,they also make sure that employees work efficiently.
- the manager check everything
happening into their store such as
customer service ETC.
- the manager check everything
happening into their store such as
customer service ETC.
- managers has to make sure that
employees work under safe conditions
,they also make sure that employees work efficiently.
- health and safety
- goods has to be healthily disposed ,
store has to be checked for health and
safety act 2000.
- LIDL has to make sure that the store is clean
for health and safety of customers,
employees has to work in a clean place for
work satisfaction.
- LIDL has to make sure that the store is clean
for health and safety of customers,
employees has to work in a clean place for
work satisfaction.
- goods has to be healthily disposed ,
store has to be checked for health and
safety act 2000.
- technology
- LIDL does not operate with
self-checkout which is inefficient
to their business, although they
operate online or have a website.
- there is no cash
withdrawal at LIDL which is
not really handy for
customers that need to
take cash out.
- there is no cash
withdrawal at LIDL which is
not really handy for
customers that need to
take cash out.
- LIDL does not operate with
self-checkout which is inefficient
to their business, although they
operate online or have a website.
- employees
- sick pay ,maternity and paternity
leave, employees have to be
protected against dismissal, time off for emergency.
- right to request flexible working time stated on
employees act (2013).
- right to request flexible working time stated on
employees act (2013).
- sick pay ,maternity and paternity
leave, employees have to be
protected against dismissal, time off for emergency.
- finance
- LIDL has a has increased its
sales by 3.9% according to BBC
news article(2015), so they have
more profit to cover damages
that might occur in the
business.
- their advertisement cost is covered by
their financial function, COP which is
lower than other supermarket be cause
of the size of its store.
- their advertisement cost is covered by
their financial function, COP which is
lower than other supermarket be cause
of the size of its store.
- LIDL has a has increased its
sales by 3.9% according to BBC
news article(2015), so they have
more profit to cover damages
that might occur in the
business.
- customers
- LIDL make sure that customers are satisfy, they product
good quality product at an affordable price , in the
consumer's right they have stated that customers has to
give what the customer paid for.
- they looked at the didposable income of their
customers and uses a USP aimed for their
customer.
- they looked at the didposable income of their
customers and uses a USP aimed for their
customer.
- LIDL make sure that customers are satisfy, they product
good quality product at an affordable price , in the
consumer's right they have stated that customers has to
give what the customer paid for.
- strategy of LIDL
- LIDL has a good strategy used
within their business which justify
their increase in sales.
- As customers demand cheaper
product LIDL had to find a
strategy to match that demand
in order to achieve their
objectives.
- As customers demand cheaper
product LIDL had to find a
strategy to match that demand
in order to achieve their
objectives.
- LIDL has a good strategy used
within their business which justify
their increase in sales.
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