through their ‘Slip! Slop! Slap! Seek! Slide!’ advertising campaign. This campaign emphasises five easy
steps that can be taken to prevent overexposure to UV radiation.
The words in the catchphrase represent: slip on a shirt slop on some sunscreen slap on a hat seek
shade slide on some sunglasses.
Slip on a shirt
Slop on some sunscreen
Slap on a hat
Seek shade
Slide on some sunglasses
Create Supportive Environments
by improving environmental protection strategies,
such as shade audits, options for built and natural
shade, and promoting the SunSmart UV Alert.
Strengthens Community Action
by assisting various groups to reduce UV exposure. Targeted groups include early childhood centres,
schools, workplaces, local communities, sporting clubs and sporting venues.
Public Health Policies
Sun Smart has developed a range of public health policies that
can be adapted to individual child care centres,
kindergartens, schools and workplaces.
Reorienting Health Services
SunSmart assists in reorienting health services by
providing support for community health workers,
general practitioners and local governments in
promoting awareness of UV exposure.
This support includes advice on strategy development, making
research available to health professionals and making advertising
and educational materials available for use by health professionals.