Attraction Marketing Optimization

Annotations:

• What Criteria to Qualify as a good lead? Gender, age, location,  Income, Education, Occupation, Interest, Personality type?

1. 2. Lead Gen. CAPTIVATORRS
   1. 3. PA$S
      1. 4. Measure

         Annotations:

         • Measure Sales Performance so that you can see what improvements and optimizations to make in future...
         1. KPI1

            Annotations:

            • Number of Leads And where they are coming from? Monthly Web Traffic CTR Bounce Rates/Dwell Time A/B Split Testing Social Media Numbers
            1. KPI2

               Annotations:

               • Number of Appointments
               1. KPI3

                  Annotations:

                  • Emails Opened Links Clicked
                  1. KPI4

                     Annotations:

                     • Report: Successful Sales Scripts (Remember that you should segment this by education, personality, services, niche, etc) What Went Wrong Sales Conversion Sales Revenue Upsell Revenue
                     1. KPI5

                        Annotations:

                        • Project Management Kept to Budget/Delivery Times? Customer Service Issues Reputation Management Issues Which can be measured by Five-Star Testimonials & Revenue from Referrals
      2. Pre-Sell

         Annotations:

         • The aim of the Pre-Sell is to warm up your prospect for the Sale
         1. Appointment
            1. Sell

               Annotations:

               • LOVES LIke Observe Value Emotion Sell
               1. Service
   2. Cold Call Direct Mail
      1. Ads
         1. Publicity
            1. Telephone
               1. Internet Marketing
                  1. Website
                     1. Sales Funnel
                        1. PYRO: Pre-Sell Your Relevant OFFER

                           Annotations:

                           • A good sales process will include: PYRO-tecnics!!! to warm up your prospect This includes emailing your prospect with relevant educational material, case studies, authority touchpoints, etc
                  2. Digital Assets
                     1. All sites & profiles: social media
                  3. Email
                  4. SEO
                     1. Content Marketing
                        1. Builds Trust
                        2. Shows Expertise
                  5. Video
                     1. Authority
                        1. Talks
                           1. Offline
                              1. Reputation
                                 1. Referral
                                    1. Social
                                 2. Testimonial, Review
   3. Marketing Collateral

      Annotations:

      • Marketing Collateral Includes: Sales Brochure Product Prototype Trial of Version (Something your prospect can see and touch, an experience)
      1. Script
         1. OFFER

            Annotations:

            • OFFER Outline Future Financial & Emotional Rewards
2. Prospect Problem
   1. Prospect Solution

      Annotations:

      • What Product, Service or Opportunity Solves their Problem?
      1. List of Prospects

         Annotations:

         • Where are your list of prospects hanging out on or offline?  How can you best contact them?

1. Good Business Communication
   1. Service Providers
      1. Search Engines: Google, Bing
      2. Websites, Hosting
      3. Email
      4. Social Media
      5. Web2.0
2. Compliance & Regulation
3. IT, Dev, Coding