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26560884
GRAN TAREA: DESARROLLAR UN PLAN DE MARKETING
Description
Mind Map on GRAN TAREA: DESARROLLAR UN PLAN DE MARKETING, created by PAULINA ARELLANO on 14/10/2020.
Mind Map by
PAULINA ARELLANO
, updated more than 1 year ago
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Created by
PAULINA ARELLANO
almost 4 years ago
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Resource summary
GRAN TAREA: DESARROLLAR UN PLAN DE MARKETING
Annotations:
Plan de Marketing para una microempresa. Plan de Marketing para una pyme.
1. ANÁLISIS SITUACIONAL
en base al
Macroentorno
Microentorno
2. ESTUDIO DE MERCADO
Comportamiento del Consumidor- clientes
Competencia
3. ANÁLISIS FODA
para fijar
Objetivos y Estrategias
de
Segmentación
Posicionamiento
Estrategias de Crecimiento- Competitivas
4. PLAN DE ACCIÓN
Aplicando Marketing Mix
PRODUCTO
PRECIO
PLAZA
COMUNICACIÓN INTEGRAL DEL MARKETING
mediante
MARKETING DIGITAL
5. PRESUPUESTO
en función a
Metas
6. CONTROL
mediante
Indicadores
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