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| Question | Answer |
| What is normative social influence? | The result of wanting to be liked and accepted as part of the group by following its norms. |
| Evaluate normative social influence as an explanation of conformity. | Bullying: Garandeau & Cillessen -children with low interpersonal relations manipulated by a skillful bully, victimisation of other child provides common goal. |
| What is informational social influence? | The result of wanting to be right, i.e. looking to others, as experts, for the right answer and conforming to their opinion. |
| Evaluate informational social influence as an explanation of conformity. | Political Opinion: Fein et al - judgments for US candidate performance influenced by crowd reactions. Development of Social Stereotypes: Wittenbrink & Henley - exposure to negative info about African Americans more likely to shape stereotypes as majority view. Mass Psychogenic Illness: Jones et al - illness symptoms can spread between members of a cohesive group even though there is no obvious physical cause. |
| What are the types of conformity? And explain them. | Compliance - no change in underlying attitude, only public behaviour. Internalisation - acceptance of group's views publicly and privately. Identification - compliance and internalisation to establish a relationship with someone. |
| What is the AMRC of Asch? | A - To investigate conformity due to majority influence. M - 'Test of vision'. Series of lines. 123 male American undergrads. 1 real ppt. Real answered last/second to last. 12/18 trials confederates incorrect. R - For the 12 critical trials, 36.8% of ppts were also incorrect. 25% of ppts never conformed. Without confederates ppts got it right 99% of the time. C - People tend to conform due to majority influence. |
| What were the variations to Asch's study, and their effects on conformity? | Difficulty of task - if task more difficult, conformity increased. Size of majority - conformity increases with up to 3 confeds. Unanimity - if not unanimous decision, conformity decreases. |
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