Good customer service is important in providing a good customer experience. There are four main aspects to good customer service:
Friendliness – greeting customers and showing courtesy and politeness is important in making them feel welcome.
Empathy – the customer needs to know that the service provider appreciates their wants and circumstances.
Fairness – the customer wants to feel they receive adequate attention and reasonable answers.
Information – customers want to know about products and services but in a pertinent and time-sensitive manner. It's important to show product information and knowledge.
Increased business and profits
Staff motivation and career progression
Reduced customer dissatisfaction and complaints
Improved mystery shopper reports and consumer reviews
Not listening to customers
Negative body language
Lack of responsiveness
Failing to meet customer expectations
Poor appearance and presentation
Unclean and untidy displays