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ENT I 5.04 Quiz

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ENT I 5.04 Quiz
Chad Collins
Quiz by Chad Collins, updated more than 1 year ago
Chad Collins
Created by Chad Collins over 7 years ago
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Resource summary

Question 1

Question
Text message advertising is the most likely to be successful when the ads go through which action?
Answer
  • Sent anonymously
  • Delivered to the cell phone numbers of people interested in the product
  • Randomly sent to a mass audience of cell phone subscribers
  • Made lengthy in nature

Question 2

Question
Repeated exposure to the largest, most diverse population of people is a benefit of which advertising?
Answer
  • Out-of-home
  • Newspaper
  • Directory
  • Radio

Question 3

Question
Radio commercials are a form of advertising that is transmitted through which medium?
Answer
  • Print
  • Broadcast
  • Web-based
  • Out-of-home

Question 4

Question
Newspapers and magazines are categorized as which medium?
Answer
  • Time
  • Broadcast
  • Publications
  • Direct

Question 5

Question
Which broadcast media is growing at the fastest rate in terms of its use as an advertising medium?
Answer
  • Direct mail
  • Transit
  • Newspaper
  • Television
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