SEM II 2.09 Objective Pretest

What is the primary factor that marketers must consider when allocating funds to the promotional budget?

Marketers often develop and publish a promotional calendar of events in order to use the calendar as a(n)

Which of the following is an example of coordinating promotional activities:

A business coordinates its advertising, visual merchandising, and special events in order to

When should sport/event organizers consider hiring a promotional agency?

A business that uses advertised specials to attract customer interest should use store displays to __________ that interest.

Which of the following might a business lose if it fails to inform its employees about the goods and services being promoted:

Many businesses coordinate a wide variety of promotional activities, such as advertising, special events, and displays, in order to accomplish which goal?

A small start-up that sells its products to other businesses might consider allocating a large portion of its promotional budget to which activity?

When preparing promotional budgets, a guideline to follow is to keep them flexible due to budgets serve as which component?

For which situation might a business decide to increase the percentage of net sales allocated to its promotional budget?

A business made $2.5 million in sales this year, and estimates a 5% increase in sales for the coming year. If the company allocates 10% of expected sales for promotional activities, how much would be allocated for next year's promotion?