SEM II 2.09 Objective Pretest

Description

SEM II 2.09 Objective Pretest
Chad Collins
Quiz by Chad Collins, updated more than 1 year ago
Chad Collins
Created by Chad Collins over 7 years ago
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Resource summary

Question 1

Question
What is the primary factor that marketers must consider when allocating funds to the promotional budget?
Answer
  • Promotional mix
  • Corporate accounting system
  • Inventory levels
  • Organization's size

Question 2

Question
Marketers often develop and publish a promotional calendar of events in order to use the calendar as a(n)
Answer
  • pricing document.
  • policy guide.
  • advertising tool.
  • operating system.

Question 3

Question
Which of the following is an example of coordinating promotional activities:
Answer
  • A business advertises a product and mails free samples to consumers.
  • A business develops an annual schedule for window displays.
  • A famous athlete endorses a product in television and magazine ads.
  • Members of the distribution channel share advertising costs.

Question 4

Question
A business coordinates its advertising, visual merchandising, and special events in order to
Answer
  • develop policies.
  • forecast sales.
  • attract customers.
  • improve relations.

Question 5

Question
When should sport/event organizers consider hiring a promotional agency?
Answer
  • Before corporate sponsors have been secured
  • If a large event, like a concert, is scheduled in many cities over time
  • After a small event has established a positive reputation
  • Upon hiring additional personnel to oversee promotional efforts

Question 6

Question
A business that uses advertised specials to attract customer interest should use store displays to __________ that interest.
Answer
  • reinforce
  • overcome
  • surmount
  • displace

Question 7

Question
Which of the following might a business lose if it fails to inform its employees about the goods and services being promoted:
Answer
  • Sales
  • Image
  • Basics
  • Credit

Question 8

Question
Many businesses coordinate a wide variety of promotional activities, such as advertising, special events, and displays, in order to accomplish which goal?
Answer
  • Spread out promotional funds
  • Reach a large audience
  • Maintain appearances
  • Keep employees occupied

Question 9

Question
A small start-up that sells its products to other businesses might consider allocating a large portion of its promotional budget to which activity?
Answer
  • Publicity
  • Advertising
  • Research
  • Personal selling

Question 10

Question
When preparing promotional budgets, a guideline to follow is to keep them flexible due to budgets serve as which component?
Answer
  • Concepts
  • Objectives
  • Forecasts
  • Techniques

Question 11

Question
For which situation might a business decide to increase the percentage of net sales allocated to its promotional budget?
Answer
  • Radio stations are charging more.
  • Suppliers want more coverage.
  • Consumers want more coupons.
  • Competitors are spending more.

Question 12

Question
A business made $2.5 million in sales this year, and estimates a 5% increase in sales for the coming year. If the company allocates 10% of expected sales for promotional activities, how much would be allocated for next year's promotion?
Answer
  • $262,500
  • $255,000
  • $250,000
  • $265,500
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