6910659
Description
Quiz by Chad Collins, updated more than 1 year ago
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Created by Chad Collins
over 7 years ago
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Question 1
Question
A characteristic of a full-service advertising agency is that it contains a
Answer
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creative department.
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television studio.
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printing facility.
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talent agency.
Question 2
Question
The main characteristic of a full-service advertising agency is that it
Answer
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does not limit its services to promotion.
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does not provide services to individuals.
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specializes in providing creative services.
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specializes in buying media time and space.
Question 3
Question
One reason why many businesses contract with advertising agencies is to obtain
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marketing strategies.
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free publicity.
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copywriting services for advertising scripts and press releases.
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operational advice,
Question 4
Question
One of the benefits to a business of using an advertising agency is that the
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business can promote its products less expensively.
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agency has an objective view of the marketplace.
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business will not need to prepare a promotional budget.
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agency may represent one of the business's competitors.
Question 5
Question
Which of the following is a factor that businesses often consider when selecting advertising agencies:
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Accounting system
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Performance record and success with pervious clients
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Work environment
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Staff organization
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