SEM II 2.08 Objective Pretest

Description

SEM II 2.08 Objective Pretest
Chad Collins
Quiz by Chad Collins, updated more than 1 year ago
Chad Collins
Created by Chad Collins over 7 years ago
237
0

Resource summary

Question 1

Question
A characteristic of a full-service advertising agency is that it contains a
Answer
  • creative department.
  • television studio.
  • printing facility.
  • talent agency.

Question 2

Question
The main characteristic of a full-service advertising agency is that it
Answer
  • does not limit its services to promotion.
  • does not provide services to individuals.
  • specializes in providing creative services.
  • specializes in buying media time and space.

Question 3

Question
One reason why many businesses contract with advertising agencies is to obtain
Answer
  • marketing strategies.
  • free publicity.
  • copywriting services for advertising scripts and press releases.
  • operational advice,

Question 4

Question
One of the benefits to a business of using an advertising agency is that the
Answer
  • business can promote its products less expensively.
  • agency has an objective view of the marketplace.
  • business will not need to prepare a promotional budget.
  • agency may represent one of the business's competitors.

Question 5

Question
Which of the following is a factor that businesses often consider when selecting advertising agencies:
Answer
  • Accounting system
  • Performance record and success with pervious clients
  • Work environment
  • Staff organization
Show full summary Hide full summary

Similar

3.1 Keywords - Marketing
Mr_Lambert_Hungerhil
What is Marketing?
Stephanie Natasha
Digital Marketing Strategy - The Essentials
Micheal Heffernan
Marketing and Distributing
Shannon Clarke
Design Tips for Non-Designers
Micheal Heffernan
Business Studies: Marketing
Harriet Glover
Calculating Content Marketing Strategy ROI
Rebecca Tarpey
Sensory Marketing
Paisley Williams
Chief Marketing Officer (CMO)
takhmina1995
Unit 3.1: Marketing
nk_
Market & Technology Dynamics
Tris Stindt