Digital Marketing Knowledge Test!

Description

Do you have what it takes to succeed in the Digital Marketing field? Take this comprehensive test to find out now!
Robert Burwell
Quiz by Robert Burwell, updated more than 1 year ago
Robert Burwell
Created by Robert Burwell almost 2 years ago
2
0

Resource summary

Question 1

Question
Of the following website functions, which is the most important?
Answer
  • Having free reports, downloads, etc
  • Describing the services your company provides
  • Capturing email addresses of visitors
  • Having contact information on every page

Question 2

Question
The best way to promote a business with social media is
Answer
  • To advertise your company, services and products
  • To collect as many contacts as possible
  • Offer a lot of helpful and free information
  • Invite potential clients to visit your website

Question 3

Question
On-page search engine optimization refers to
Answer
  • Programming keywords into a website
  • Evaluating each page of a website for design
  • The amount of links coming into your website
  • The number of search engine sites a website is submitted to

Question 4

Question
The best way to improve search engine ranking is with
Answer
  • Video
  • A blog
  • Having at least 500 words of text per page
  • Using a lot of graphics per page

Question 5

Question
The main objective to branding is which of the following?
Answer
  • To have potential customers recognize your logo and marketing materials
  • To earn trust from your customers
  • Promotional materials that match and coordinate
  • Having a unique tag line

Question 6

Question
Which of the following marketing techniques are most likely to pay you?
Answer
  • Pay per click advertising
  • Using social media marketing strategies
  • Posting press releases
  • Article marketing

Question 7

Question
Which of the following link exchanges is the most effective for increasing search engine rank?
Answer
  • Ask everyone you know to link to your website
  • Exchange links with businesses in a related industry
  • Purchase links from a link exchange company
  • Creating a long list of recommended links on a link page

Question 8

Question
When is it most ideal to send a press release?
Answer
  • Only when there is "big news" happening
  • Only around the holidays
  • When news seems to be slow
  • Tuesday through Thursday for anything newsworthy

Question 9

Question
What is the best way to make money "while you sleep"?
Answer
  • By dreaming up good marketing ideas
  • Selling stuff on eBay
  • Having products on your website
  • Having a spouse who works the night shift

Question 10

Question
The best way to increase the possibility of website visitors following through on contacting you is
Answer
  • Offer a 1-800-#
  • Tell them to call you today
  • Offer a freebie "take away" with your contact information
  • Offer testimonials
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