6414482
Description
Quiz by ajay kumar, updated more than 1 year ago
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Created by ajay kumar
about 8 years ago
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Copied by ajay kumar
about 8 years ago
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Question 1
Question
Which option you can use to capture potential business later in the day, even on a limited budget?
Answer
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Ad Delivery
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Bid Allocation
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Ad Automation
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Bid Capping
Question 2
Question
A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
Answer
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Create 1 campaign with an ad group for all restaurant locations.
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Create several campaigns with 2 ad groups each: dine in and takeout.
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Create 1 campaign with an ad group for each restaurant location.
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Create 1 campaign with an ad group for each menu item.
Question 3
Question
Your client sells gardening supplies online. You suggest she use sitelinks because they can:
Answer
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be used with Shopping campaigns
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take people to blogs about gardening
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bring people to her site from blogs about gardening
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take people to inner pages on her site about gloves, tools, and fertilizer
Question 4
Question
How would you explain the importance of ad impressions to a client who's concerned that her Search Network campaign is generating impressions but no clicks?
Answer
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They can help her calculate how often someone clicked on her ad and then converted
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They can help her evaluate how engaging her ad is to potential customers
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They can give her an idea of how often her ad is shown to potential customers
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They can give her an idea of how often someone clicked on her ad
Question 5
Question
You're working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
Answer
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Increase the number of mobile-optimized text ads
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Decrease the mobile bid adjustment for the campaign
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Decrease the number of mobile-optimized text ads
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Increase the mobile bid adjustment for the campaign
Question 6
Question
Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers and tablets?
Answer
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Cross-device conversions
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Cross-through conversions
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Cross-OS Conversions
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Click-through conversions
Question 7
Question
An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?
Answer
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The specific Conversion Optimizer code snippet was not added to the site
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The cost-per-click (CPC) bid was lower than the recommended amount
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The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount
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The ads in the campaign are waiting to be approved
Question 8
Question
You have a budget of US$75 per day for your client’s Search campaign, and you'd like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?
Answer
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Bid accross multiple ad groups to determine the average
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Use bid simultors to see CPC estimates
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Try various CPC amounts to determine the average
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Raise your max. CPC to US$3 to cover possible competitive bids
Question 9
Question
Your manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
Answer
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Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning
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Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages
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Use target outranking share bidding
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Raise the target cost-per-acquisition (CPA) bid
Question 10
Question
Return on investment (ROI) information can help you manage a client's campaign by helping you determine how to:
Answer
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adjust your client’s budget
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optimize your client’s ad text
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optimize your client’s keywords
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All of the listed answers are correct
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