Awareness

Description

Marketing Mind Map on Awareness, created by Paddy Costello on 13/06/2017.
Paddy Costello
Mind Map by Paddy Costello, updated more than 1 year ago
Paddy Costello
Created by Paddy Costello about 7 years ago
28
1

Resource summary

Awareness
  1. Identify Need
    1. Focus on Buyers Pain Points
      1. Research
        1. Buyer Exploring Options - Educational, Reviews, Testimonials
          1. Opportunity for Online Data Capture
          2. Resources must be available - Downloads, Incentives, Sign ups, Interaction
            1. Lead Scoring Begins
            2. Personalisation - How will this fit into my life
              1. Enrichment - Do I like the way it looks/feels
                1. Validation - Am I making the right choice/Do others think so
                  1. Information - How do the facts stack up/ What else do I need to know
                    1. Consideration
                      1. Online
                        1. Pricing, Competitors Quality, Return Policy, Reputation
                        2. In Store
                          1. Pricing, Competitors Quality, Return Policy, Reputation
                          2. Shopping/Purchase
                            1. In Store
                              1. Stress Free, Personalised, Choice, Service
                              2. Online
                                1. Stress Free, Personalised, Choice, Service
                                2. Purchase/Post Purchase
                                  1. Experience/Feedback
                                    1. Engagement
                                      1. Follow Up/Loyalty
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