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Description

[Overview] Influences on product pricing

Mind Map by Marc Faulhaber, updated more than 1 year ago

	Created by Marc Faulhaber over 8 years ago

Resource summary

Preis

Extern
1. Nachfrage
  1. Kaufverhalten in Abhängigkeit von konjunkturellen und saisonalen Schwankungen
2. Konkurrenz
  1. Beeinflussungsgrad
3. Gesetzliche Vorschriften (Legal requirements)
Intern
1. Image
  1. Preis-Mengen-Stratege
  2. Premiumstratege
    1. Produktqualität
2. Kosten
  1. Kostenarten
    1. Fixkosten
    2. Variable Kosten
  2. DBs
  3. Lang- und kurzfristige Preisuntergrenze
    1. Kostenfunktion
    2. Kfix + Kvar
  4. Verhandlungsspielräume beim Einkauf / Vertrieb

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