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6251784
Preis
Description
[Overview] Influences on product pricing
No tags specified
preis
konzept
anwendung wi
Mind Map by
Marc Faulhaber
, updated more than 1 year ago
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Created by
Marc Faulhaber
almost 8 years ago
12
1
0
Resource summary
Preis
Extern
Nachfrage
Kaufverhalten in Abhängigkeit von konjunkturellen und saisonalen Schwankungen
Konkurrenz
Beeinflussungsgrad
Gesetzliche Vorschriften (Legal requirements)
Intern
Image
Preis-Mengen-Stratege
Premiumstratege
Produktqualität
Kosten
Kostenarten
Fixkosten
Variable Kosten
DBs
Lang- und kurzfristige Preisuntergrenze
Kostenfunktion
Kfix + Kvar
Verhandlungsspielräume beim Einkauf / Vertrieb
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