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4952073
minority influence
Description
AS - Level psychology (chapter 1 - social influence ) Mind Map on minority influence, created by Daisy U on 26/03/2016.
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psychology
chapter 1 - social influence
as - level
Mind Map by
Daisy U
, updated more than 1 year ago
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Created by
Daisy U
over 8 years ago
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Resource summary
minority influence
minority influence
small group of people influence the beliefs and behaviour of others
most likely to lead to internalisation
public and private beliefs change
Moscovici first studied this
consistency
if the minority are consistent then more people are going to believe them
synchronic consistency - they're all saying the same thing
diachronic consistency - they've been saying it for a long time
commitment
minorities engage in extreme activities to draw attention - shows commitment
this is called augmentation principle
flexibility
Nemeth
if you are always consistent then you could be seen as rigid
minorities have to adapt their point of view and accept counter arguments
the process of change
if you hear something new it will make you stop and think
especially if the person is passionate about it
people will change from majority to minority
the more this happens the faster the rate of change
snowball effect
minority becomes majority and views have changed
evaluation
research support for consistency
Moscovici
a consistent minority opinion had a greater effect than an inconsistent one
wood
meta analysis over 100 studies
minorities who were consistent were most influential
research support for depth of thought
Martin
one group heard a minority group agree with a point
another hard a majority group agree
people were less willing to change their opinion if they had listened to the minority group
the minority message had been more deeply processed
artificial tasks
limitation
Moscovici experiment has a low mundane reality
lacks external validity
doesn't show how minority groups work in real life
evaluation +
research support for internalisation
Moscovici
one variation was to write down their views to what colour the slide was
agreeing with the minority went up
showing a private change but too scared to say it publicly
limited real world applications
it's not just about how many people agree
in real life it is more complicated
majorities usually have more power and money
minorities are very committed
minorities usually have loyal supporters
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