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4205737
Australia 2016 Marketing Plan
Description
Australia 2016 Marketing Plan
No tags specified
australia
marketing plan
2016
marketing
none
Mind Map by
Stacy Seah
, updated more than 1 year ago
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Created by
Stacy Seah
almost 9 years ago
41
1
0
Resource summary
Australia 2016 Marketing Plan
CLC
What is CTL sweet spot?
Key differentiators - benefits
What are the AU customer pain points with their public cloud deployment
Adoption Trends
Getting ISV deployed on CLC SG
Showcase for CLC launch
Media
Platinum and Gold partners signed up / announcement of partnership
Media alerts
CLC Press Release
Partner led PR
Blog
CTL CLoud
LinkedIn
AU Dailies
Social media content
Messaging deck
Collateral
Launch plan
Proj Mgr
RACI done
ITS
SAP GTM in AU?
MNC program
COmms
Target audience
Field Marketing
Sellers
Pre-sales
Product specialists
Incentive program - cTA
Pitch to US media
US companies going abroad,
Why CTL?
US PPC create awareness for region
Influencer Relations
AR ~ 10% of retainer
PR ~ 70%
Social - 20%
Twitter handle management
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