4108233
Description
Mind Map by siobhan.hoy, updated more than 1 year ago
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Created by siobhan.hoy
almost 9 years ago
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Content Marketing Objectives
- Improve visibility across organic
search and social platforms
- Drive qualified traffic
that converts
- Demonstrate to search engines
that the Portfolio sites are trusted
- Capture target audience earlier in the
conversion funnel
- Position the Portfolio brand as an
authoritative resource in the industry
- Create unique and insightful content that users
engage with and share
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