2975788
Description
Mind Map by Xavier Tan, updated more than 1 year ago
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Created by Xavier Tan
about 9 years ago
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Marketing
- Marketing are attracting new customers
by promising superior values. Thus,
marketing keep and grow the customer by
delivering satisfactions.
- 1: Wants,Needs,Demands, Value and Satisfaction,
Market Offerings, Market, Exchanges and Satisfaction.
- Market offerings
- Market offerings usually
offer the product to satisfy
the customers wants and
needs in the market.
- Market Myopia
- Paying more attention to the
products the company has to offered
than the benefits/advantages it had.
- Paying more attention to the
products the company has to offered
than the benefits/advantages it had.
- Market offerings usually
offer the product to satisfy
the customers wants and
needs in the market.
- Value and Satisfactions.
- Satisfied customers would spread good work
concerning your product.
- Non-satisfied customers would defect to your
competitors and criticize your products.
- Non-satisfied customers would defect to your
competitors and criticize your products.
- Satisfied customers would spread good work
concerning your product.
- Exchanges. The act of obtaining a desired object from
someone by offering something in return.
- Market. Set of all actual
and potential buyers of a
product or services.
- Marketing management. Choosing target markets and
building profitable relationships with them.
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