How does your product engage with audiences and how would it be distributed as a real media text?

A film distributer is responsible for the marketing and distribution of the final product and is crucial for financing the film.
1. Some key elements of product distribution include setting release dates and the method through which it will be distributed and made available to the public.
The film institute of my choice is The Walt Disney Company
1. The Walt Disney company is a multinational mass media conglomerate and is one of the six largest media conglomerates.
  1. With its countless subsidiaries, The Walt Disney company is capable of producing, marketing and distributing it's own products
2. Although Disney is mainly known for its family ortiented flagship content, the conglomerate has acquired multiple corporate divisions in order to produce and market more mature content
  1. These include Marvel Studios, Lucasfilms, 20th Century Fox and more
  2. Most of the highest grossing films by Disney were produced by their subsidiaries; ones producing content not likely made for children including genres such as action, thriller and sci-fiction.
  3. The Thriller Genre
    1. The director i took inspiration from is David Fincher and referenced his movies Zodiac and Panic Room both narrative and directional wise.
      2. David Fincher's Gone Girl, which also heavily inspired my concept, was distributed by 20th Century Fox, a subsidiary under the Walt Disney Company. The same way, my film would also be distributed under one of Disney's many corporate divisions which target a mature audience the same as I did here.
        Audience Engagement
        Firstly, I gauged my audience's attention by posting a "coming soon" poster. This envokes my audience's interest and is the easiest form of media that can be accessed to market a product
        The low budget nature of the film and the narrative revolving around the main character was the reason why the poster was made to look like a tiny glimpse into the actual sequence and the main character's life.
        Then, I posted a 30 seconds long teaaer of the film on networking sites such as Instagram and Youtube. The brief promotion of the product through posters is followed up by a teaser to finally let the audience into the essence of the film and makes them anticipate the final product.
        Finally, a final poster linked the viewers who clicked on it to the opening sequence on Youtube and Instagram. This form of digital distribution is common for major media conglomerates and gives the audience easy access to the product. Furthermore, it's an easy method to record all engagements.
        Feedback on the final film
        The usage of posters and a teaser was the easiest way to make my audience anticipate the final product and look forward to it's release, leading to an equal and good amount of interactions on both the platforms it was released on.

Next up

How does your product engage with audiences and how would it be distributed as a real media text?

Description

Resource summary

Media attachments

Similar

	Created by H Productions over 3 years ago