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Gestión de la Atención al Cliente/Consumidor

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Mapa Conceptual Gestión de la Atención al Cliente/Consumidor
Jean-François Le Roux
Mind Map by Jean-François Le Roux, updated more than 1 year ago
Jean-François Le Roux
Created by Jean-François Le Roux almost 8 years ago
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Resource summary

Gestión de la Atención al Cliente/Consumidor

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  • Gestión de la Atención al Cliente/Consumidor
  1. Cliente
    1. Necesidades Objectivas
      1. Expectativas (implícitas o sujetivas)
      2. Motivación
        1. Roles
          1. Perfil
          2. Mapa de Satisfacción del Cliente
            1. Ciclo de Vida del Cliente
              1. CRM
              2. Mapa perceptual del Cliente
                1. Atributos productos/servicio
                  1. Ventajas
                    1. Beneficios
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