Social Influence


Social Influence - AS-level
Kizzy Leverton
Flashcards by Kizzy Leverton, updated more than 1 year ago
Kizzy Leverton
Created by Kizzy Leverton over 7 years ago

Resource summary

Question Answer
what is conformity? a form of social influence that results from exposure to the majority position. It is the tendency for people to adopt the behaviour, attitudes and values of other members of a group.
what is compliance? individual goes along with group in order to gain approval. They observe the group adjust their own actions to fit in with the majority. Fitting in is seen as desirable.But it does not result in and change in the persons underlying attitude. only views and behaviours they present in public
what is internalisation? individual goes along with the group because they accept the groups views. Individual examines own beliefs to see if they or the others are right. may be convinced that they are wrong which leads to acceptance of groups views both publicly and privately.
What is identification? individual accepts influence because they want to be associated with a particular person or group. By adopting the behaviours of group they feel more a part of it - has elements of both compliance and internalisation
what are the 2 explanations for conformity? Normative social influence and Informational social influence.
what is Normative social influence? a form of influence whereby an individual conforms with the expectations of the majority in order to gain approval or avoid social disapproval. - individual must believe they are under surveillance by the group - conform in public but don't internalise this view
What is Informational Social Influence? a form of social influence which is the result of a desire to be right - looking to others as a way of gaining evidence about reality - more likely if situation is ambiguous or we believe they have more knowledge than us. changes both public and private attitudes and behaviour.
what is an example of identification? becoming a police officer/politician .etc.
what is an example of internalisation? - converting religions
what is an example of research showing normative social influence? ASCH - when questioned the majority of p's said they conformed because they did not want to stand out.
what is an example of research showing informational social influence? Crutchfield - highest level of conformity was found in the question "do you agree that a star has a larger surface area than a circle?" this caused 46% conformity - thought others would know the answer so conformed. (doubted their own knowledge)
Asch's study... what did he do? test if people would conform and give incorrect answer even though the answer was obvious. Male american undergraduates were tested in a group of confederates; each asked to state whether standard line was same as other 3 lines. C's told to give same incorrect answer on 12/18 trials. p was last one to answer.
what were the results of Asch's study? participants conformed to the unanimous incorrect answer
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