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84. People want what is familiar when they're sad or scared

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Slide Set on 84. People want what is familiar when they're sad or scared, created by Edward Perez on 24/01/2019.

Slide Set by Edward Perez, updated more than 1 year ago

	Created by Edward Perez almost 6 years ago

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Slide 1

People want what is familiar

- When a person is sad or scared, they choose familiar items. - When a person's mood is happy, they are willing to try something new and different. They are not as sensitive to what is familiar.

Slide 2

A desire for familiar relates to fear of loss

When a person is sad or scared the person's old brain and midbrain are on alert. To protect themselves they go with what they know. For example, when someone has a positive experience with a brand, the brand turns into a signal of safety to the old brain. - The brand becomes a substitute for the experience.

Slide 3

Brands

The Power of Brands (Embed)

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