11117117
Question 1
Question
'Young couple: no children' stage consumers are more likely to spend their money on:
Answer
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expensive holidays.
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theatre tickets.
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alcohol
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all of the given answers.
Question 2
Question
A brand in a product category characterised by habitual purchase decisions that is in the target market's evoked set needs a(n) _______________________ strategy.
Answer
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maintenance
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intercept
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acceptance
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preference
Question 3
Question
A brand in a product category characterised by limited purchase decisions that is in the target market's evoked set needs a(n) _______________________ strategy.
Answer
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disrupt
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intercept
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acceptance
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None of the given answers are correct.
Question 4
Question
A brand requiring an intercept strategy is:
Answer
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not in the evoked set and characterised by habitual decision making.
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not in the evoked set and typified by a limited search.
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in the evoked set and characterised by extended decision making.
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in the evoked set and typified by habitual decision making.
Question 5
Question
A capture strategy is:
Answer
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marketing communications that are used to capture the consumer's attention.
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capturing the consumer's attention by using different tactics in the servicescape environment.
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used by marketers when the brand is in the target market's evoked set and consumers engage in limited decision making.
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used by marketers when the brand is in the target market's inert set and consumers engage in limited decision making.
Question 6
Question
A consequence that decreases the likelihood that a given response will be repeated is:
Answer
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positive reinforcement.
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negative reinforcement.
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punishment
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dehancement.
Question 7
Question
A consumer notices a new product in a store because of a point-of-purchase display and based on the information given in the display purchases the product. This is an example of:
Answer
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limited decision making
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extended decision making.
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internal search.
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none of the given answers.
Question 8
Question
A consumer's perception that one attribute is an accurate predictor of another is referred to as:
Answer
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the confidence value.
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the predictive value.
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a just-noticeable difference.
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none of the given answers.
Question 9
Question
A crowded or closed-in feeling created by a crowded store will result in adaptive strategies that could:
Answer
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increase shopping time, reduce purchases and increase the use of in-store information.
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reduce shopping time, increase purchases and decrease the use of in-store information.
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reduce shopping time, reduce planned purchases and alter the use of in-store information.
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reduce shopping time, reduce planned purchases and greatly increase the use of in-store information.
Question 10
Question
A cultural norm is:
Answer
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a behaviour pattern expected of a position in a social interaction.
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a punishment for violating a cultural value.
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a rule that specifies or prohibits certain behaviours in specific situations
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a widely held belief that affirms what is desirable and has an impact on activities.
Question 11
Question
A decision that does not necessarily include alternative evaluation is:
Answer
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an extended decision.
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a partial decision.
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a limited decision.
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a habitual decision.
Question 12
Question
A decision that is made individually is a(n) _____________ decision.
Answer
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syncretic
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autonomic
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syncratic
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autocratic
Question 13
Question
A discrepancy between a desired state and an actual state is the basis for:
Answer
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alternative evaluation.
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stimulus discrimination.
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Problem recognition.
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approach-avoidance conflict.
Question 14
Question
A group that stays longer in a restaurant because of the music has been influenced by which characteristic of the situation?
Answer
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task definition
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physical surroundings
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temporal perspective
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social surroundings
Question 15
Question
A growth in single-parent families would imply a strong demand for:
Answer
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holidays.
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automobiles
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entertainment items.
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convenience items.
Question 16
Question
A highly brand-loyal consumer generally purchases his/her favourite brand using:
Answer
-
peripheral decision making.
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limited decision making.
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habitual decision making
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none of the given answers.
Question 17
Question
A husband-dominant decision will generally occur with the purchase of:
Answer
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an automobile.
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life insurance.
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holidays
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an automobile and life insurance
Question 18
Question
A just-noticeable difference (JND) refers to:
Answer
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the relative difference in sensitivity between various sense modes.
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the minimum amount a stimulus can differ with the difference still being noticed.
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the difference in importance assigned to various evaluative criteria.
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minimum variation in evaluative criteria required for inclusion in a multi-dimensional scaling solution.
Question 19
Question
A latent motive is:
Answer
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a social motive.
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a non-social motive.
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the highest level of Maslow's hierarchy.
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none of the given answers.
Question 20
Question
A maintenance strategy is:
Answer
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a strategy for maintaining consumers highly involved with a brand.
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a strategy for maintaining current involvement levels.
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a strategy used by marketers to maintain current purchase behaviour in a situation where the brand is purchased habitually by the target market.
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a strategy used by marketers to maintain current purchase behaviour in a situation of high involvement.
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