10802758
Description
Quiz by Alice Nguyen, updated more than 1 year ago
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Created by Alice Nguyen
over 6 years ago
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Question 1
Question
What is classified as 'media'?
Answer
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Mail
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Catalogues
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Infomericals
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Public Relations
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Transaction
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Consumer
Question 2
Question
What are the objectives of direct marketing?
Answer
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To build an image
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Educate and inform customers
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To evoke emotional connection with customer
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To ensure that marketing objectives are met
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To test a product
Question 3
Question
Advantages of Direct Marketing
Answer
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Accuracy
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Image Factors
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Capability
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Testing
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Frequency Potential
Question 4
Question
There is a significant change in the structure of the society today hence why there are different direct marketing approaches.
Answer
- True
- False
Question 5
Question
What are some reasons for rapid adoption of the Internet?
Answer
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Increased desire for information
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Speed and convenience
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Ability to control information
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Reducing customer base
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Having less customers
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More accountability
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Target customers
Question 6
Question
What is owned media?
Answer
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media channel that a brand owns such as their website, mobile site, blog or twitter account
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the most traditional style of advertising, paid media is when a brand pays to leverage a channel such as display ads, paid search or sponsorships
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is when consumers become the media talking (WOM). Often the result of well-executed and well co-ordinated owned and paid media
Question 7
Question
What is earned media?
Answer
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the most traditional style of advertising, paid media is when a brand pays to leverage a channel such as display ads, paid search or sponsorships
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is when consumers become the media talking (WOM). Often the result of well-executed and well co-ordinated owned and paid media
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a media channel that a brand owns such as their website, mobile site, blog or twitter account
Question 8
Question
What are some ways of advertising on the Internet?
Answer
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Banner ad
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Sponsorships
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Paid searches
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Print media
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Email
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Content aggregators
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Portals
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Blogs
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Magazine column
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Business card
Question 9
Question
Why are some motivations and reasons for social media?
Answer
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Driving traffic to one's site
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Easy communication
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Share ideas
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Plagiarism
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Gain information
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Brand exposure
Question 10
Question
Reasons for increase in sales promotion
Answer
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Brand proliferation
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Fragmentation
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Declining brand loyalty
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Shape brand
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Accountability
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Surveys
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Information access
Question 11
Question
Trade-orientated promotions include?
Answer
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Coupons, samples, programs, event marketing.
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Incentives, trade, allowances, coupons, point of purchase, brand equity.
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Allowances, point of purchase, trade shows.
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Samples, event marketing, contests and dealer incentives.
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