99133
Description
Mind Map by Steve Jose, updated more than 1 year ago
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Created by Steve Jose
over 11 years ago
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Explain the reasons behind the
choice of media in a successful
promotional campaign. (P4)
- Consider the target audience e.g. demographics, interests, geography etc
- Promote nationally e.g. papers, tv etc. Look at the difference between terrestial e.g. ITV, Satellite/Digital channels
- Promote locally e.g. papers, cinema etc
- Consider international methods e,g, Vogue, Rolling Stone etc.
- Specialist trade magazines e.g. the grocer, retail week
- Disintermediation, look at communicating with customers one to one via the internet (cutting out the middle man) Can include individual e-mails (direct marketing), tracking purchase history etc.
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