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Promotional Packaging
- Key Terms
- Primary Packaging
- packaging that protects
the product and gives key
information about the
storage and the contents
- packaging that protects
the product and gives key
information about the
storage and the contents
- Secondary Packaging
- Packaging that contains the actual product
and gives detailed information to the
consumer. This is usually made of card/
plastic with bright printed graphics giving
detailed information to the consumer, such as
legal requirements
- Packaging that contains the actual product
and gives detailed information to the
consumer. This is usually made of card/
plastic with bright printed graphics giving
detailed information to the consumer, such as
legal requirements
- Primary Packaging
- Packaging Problems
- Today, packaging is a big, multi billion pound industry
- Packaging is made to persuade people to
buy a product. People are often persuaded if
packaging looks professional/ fancy.
- The most common material is plastic-
non-renewable resource of oil and so it is difficult
to recycle this and often ends up in a landfill site.
- This makes the whole process VERY environmentally harmful
- The 2 functions of packaging are:
- To protect the product
- To promote the product
- Primary & secondary packaging
(look at key terms for definitions)
- To protect the product
- Sustainability
- Recycling
- Biodegradeble
- Biodegradeble
- Disposal
- Waste hiarchy
pyramid helps to
become aware of
clever environmentally
packaging design
- This makes the whole process VERY environmentally harmful
- Eco-friendly solutions
- Many manufacturers are now
becoming aware of the materials of
packaging, & the effects they can have
on the fragile environment
- Paper/Card are a better option than
plastics as can be recycled.
- Something
called
'PaperFoam'
is also often
used
- Paper/Card are a better option than
plastics as can be recycled.
- Many manufacturers are now
becoming aware of the materials of
packaging, & the effects they can have
on the fragile environment
- Today, packaging is a big, multi billion pound industry
- Internet Sources
- 5 main reasons for packaging (SIPPP)
- Stacking & Storage
- Information
- Protect
- Preserve
- Promote
- Stacking & Storage
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