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97882
Clear Mission
Description
(CIMA E2) Mind Map on Clear Mission, created by giugam on 19/05/2013.
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cima e2
cima e2
Mind Map by
giugam
, updated more than 1 year ago
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Created by
giugam
over 11 years ago
35
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0
Resource summary
Clear Mission
Scope and Boundaries
WHAT Company does and WHO the company is for
Core Values and Culture
Company's Raison d'ètre
Objectives
It determines Company purpose and direction into objectives
Communication Tool
It inspires common vision of the future and a sense of shared values
It could provide a common source of direction for all employees, focusing on the company's Strenghts and Competitive Advantage
The mission could be embodied in a Mission Statement
Define what constitutes the Strenghts and Weaknesses of the Company
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