712526
Description
Mind Map by bowmer.jonathan, updated more than 1 year ago
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Created by bowmer.jonathan
over 10 years ago
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Business Unit 2
- Marketing
- The management process involved in identifying, anticipating
and satisfying consumer requirements profitably
- USPs - are particular
features of the product or
service that a buisness offers
its customers,
charachteristics that set it
apart from competitors
- Market research can be quantitative or qualitative
- Secondary (Previous info)
- Primary (collected by yourself)
- Secondary (Previous info)
- Niche or Mass marketing
- Can gain economies of scale - lower cost per unit
- Can gain economies of scale - lower cost per unit
- The management process involved in identifying, anticipating
and satisfying consumer requirements profitably
- Motivation
- 'Maslow's hierachy of needs'
- Example = Google
- Example = Google
- F.W.Taylor - Workers were
rewarded by having pay linked to
productivity
- His ideas were successful but
controversial - workers treated like
machines
- His ideas were successful but
controversial - workers treated like
machines
- Herzberg - job satisfaction
through recognition,
achievement, work itself,
responsibility, promotion and
growth
- Financial Incentives
- Performance related pay
- Performance related pay
- Profit Sharing, profit related pay and performance related pay
- Piece - rate (pay according to amount produced)
- Piece - rate (pay according to amount produced)
- 'Maslow's hierachy of needs'
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