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Advantages and disadvantages of entering B2C markets
Description
B2B Marketing Mind Map on Advantages and disadvantages of entering B2C markets, created by niklasr on 12/04/2013.
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b2b marketing
b2b marketing
Mind Map by
niklasr
, updated more than 1 year ago
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Created by
niklasr
over 11 years ago
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Resource summary
Advantages and disadvantages of entering B2C markets
Geographic dispersion of customers
Growth
New target market
Much demand? Especially if they include boiler works in their product offering
DIY eating some jobs
Cheaper cost per sale?
Advertising is cheaper than personal selling
Less customization needed
Competition
Requirements of additional staff
As the case study says: Not likely in the future
Too much of a change to enter both B2C and Manchester at the same time
Extensive, costly market research needed?
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