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Q3 Differences between B2B and B2C
Description
B2B Marketing Mind Map on Q3 Differences between B2B and B2C, created by niklasr on 12/04/2013.
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b2b marketing
b2b marketing
Mind Map by
niklasr
, updated more than 1 year ago
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Created by
niklasr
about 11 years ago
242
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Resource summary
Q3 Differences between B2B and B2C
7 P's
Product
Price
Place
Promotion
B2B: personal selling, exhibitions, direct marketing
Sales force
B2C: Advertising
Marketing department
Physical evidence
People
Process
More customers, less value per customer
Customers have more homogenious needs
More demand of emergency services, simple plumbing repair can be DIYd
Purchase made for themselves, not for the organisation
Simple buying process
B2C: less emphasis on the relationship side
ASK TEACHER IS IT OK TO USE PP. 11 AS A FRAMEWORK RATHER THAN THE 7 P'S
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