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ELABORAR UN PLAN DE MARKETING

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Mind Map on ELABORAR UN PLAN DE MARKETING, created by Dandy Mayorga on 08/10/2022.
Dandy Mayorga
Mind Map by Dandy Mayorga, updated more than 1 year ago
Dandy Mayorga
Created by Dandy Mayorga over 1 year ago
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Resource summary

ELABORAR UN PLAN DE MARKETING
  1. 2. ESTUDIO DE MERCADO
    1. Competencia
      1. Consumidores
      2. ANÁLISIS DEL ENTORNO
        1. Microentorno
          1. Macroentorno
          2. 3. ANÁLISIS FODA
            1. Para fijar
              1. Objetivos y Estrategias
                1. de
                  1. Estrategia de Crecimiento - Competitivas
                    1. Segmentación
                      1. Posicionamiento
                2. 4. PLAN DE ACCIÓN
                  1. MEDIANTE MARKETING MIX
                    1. 1. Producto
                      1. 2. Precio
                        1. 3 Plaza
                          1. 4. Promoción
                            1. Tomando en cuenta
                              1. Las comunicaciones integradas del Marketing (CIM)
                                1. DIGITAL
                                  1. TRADICIONAL
                          2. 5. PRESUPUESTO
                            1. EN BASE A
                              1. METAS
                            2. 6. CONTROL
                              1. EN BASE A
                                1. MEDIDORES O KPI'S
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