36809533
Description
Mind Map by Josie Troop, updated more than 1 year ago
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Created by Josie Troop
about 2 years ago
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Mission Statement
- clear sense of purpose of
the business
- doesn't concern goals, strategies
- gives rough idea to customers,
investors, employees, society etc
- marketing technique
- reason for existence
- vision for future
- excites, inspires, motivates, guides
- easy to understand/remember
- differentiates from competitors
- for all stakeholders
- IKEA: our vision is to create a better
everyday life for the many people
- criticisms such as disconnect between
statement and how business actually
behaves, often states the obvious
Media attachments
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