Able to share trailer gain more audience
members due to more and more people
becoming aware of the film
Youtube
Pop-up
ads
TV
Move people watch
TV than go to the
cinema
Easier access
Cheaper
Relaxation of your own home
FUNCTION?
To
advertise
To gain a
wider
audience
MONEY
Publicity
To inform
Release Date
Plot
Trailers have to be careful not to give
too much away or there would be no
need to see the film as the best/key
parts of the film have already been
shown
Actors/directors
WHEN?
School
holidays are
important!!
If the film is family orientated then
the school holidays are important as
they have more time off school
Seasons
Colder seasons are better as people are less likely to
want to sit in the cinema when the weather is better
AUDIENCE
Teenagers
35+
Families
16-25 aged girls
16-25 aged boys
25-35 aged women
25-35 aged
men
MUSIC
I think music is so
important in movie
trailers in order to set
the tone of the film