26931671
Description
Mind Map by Leandra Smith, updated more than 1 year ago
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Created by Leandra Smith
over 3 years ago
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90 - People Make Most Decisions Unconsciously
- What other people are deciding to buy (i.e good reviews)
- What is consistent with
your persona (ex. always
wants the newest tech,
brand loyalty)
- Obligations or debts (ex. Your friend has
had you over for drinks several times
now, you want to return the favor and
offer them something as good or
better.)
- Fear of loss (ex. An item is on sale and
you worry the price will go up if you
don't get it now)
- Personal drives, motivations, and fears
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